SAS, Bank of America named eCRM finalist in CMP Media's 2001 RealWare Awards

Business Wire, June 7, 2001

Business Editors/High Tech Writers

CARY, N.C.--(BUSINESS WIRE)--June 7, 2001

Company/vendor efforts recognized for solutions that make customer

dreams a reality

SAS Institute, the market leader in integrated data warehousing and e-intelligence, and its customer, Bank of America, today announced that they have been selected as finalists in the eCRM category of this year's RealWare awards program.

CMP Media's Business Intelligence Group, featuring Intelligent Enterprise and Transform magazines, recognized companies with outstanding implementations of technology in the enterprise.

According to Clark Abrahams, Bank of America's senior vice president of community banking, "Bank of America is making the dream of owning a home come true for thousands of low-income and minority families in the United States every year. With help from SAS, the bank is exploring how technology can be used to further these efforts. What SAS brings to the table is the methodology and the knowledge of the science. Bank of America brings together the business knowledge and the knowledge of banking and understanding the customers' needs. The result is bundled solutions. And it's been a very effective partnership."

"SAS' success comes from listening to the needs of our customers and partnering with them to provide e-intelligence, data warehousing, CRM and other integrated technologies to help achieve their business goals," said Jim Davis, SAS' senior vice president and chief marketing officer. "Bank of America is a leader in the ability to identify and mitigate fair-lending risk by using scientific methods to ensure that the bank adheres to the Fair Housing Act, and to communicate appropriate, appealing promotions to their customers and prospective customers through several channels. It takes vendors and customers working together as partners to develop real business solutions and build real business value."

"RealWare Awards finalists demonstrated a high level of innovation and significant business impact," said David M. Kalman, group publisher of CMP Media's Business Intelligence Group. "The RealWare Awards recognize real-world solutions that produce measurable business advantages and innovative use of information technology in the enterprise, awarding both the vendor and its customer that is implementing the winning solution."

Other RealWare Awards finalists in the Best Electronic Customer Relationship Management (eCRM) Application category are: IBM/Dallas Teachers Credit Union, and Oncontact Software/Carfax. Winners in this and other categories will be announced June 12 at a ceremony during the eBusiness Conference & Expo (www.ebusinessexpo.com) in San Jose, Calif. Intelligent Enterprise and Transform will publish a special section devoted to the RealWare Awards finalists and winners. For additional information, see www.realwareawards.com.

About Intelligent Enterprise, Transform, and CMP Media's Business Intelligence Group

Intelligent Enterprise is devoted to business software strategies that provide competitive advantage by improving business decision-making, enhancing business performance, and maximizing the lifetime value of customer relationships. For more information, go to www.IntelligentEnterprise.com.

Transform Magazine is a publication for business and IT managers who have or seek expertise in content and collaboration technologies. It provides in-depth information to helps readers use the products and technologies that transform paper processes into e-processes, business into collaborative e-business. For more information, contact Transform at www.TransformMag.com.

About SAS

SAS is the world leader in e-intelligence software and services, enabling its customers to turn raw data - including the vast quantity generated by e-business - into usable knowledge. Software from SAS, the world's largest privately held software company, is used at more than 35,000 business, government and university sites in 110 countries.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries.(R)indicates USA registration. Copyright(c)2001 SAS Institute Inc. Cary, NC, USA. Other brand and product names are trademarks of their respective companies.