Emap France Looks to Artesia Technologies to Build Its Digital Asset Archive for Cross-Media Publishing

Business Wire, March 1, 2001

Business Editors/Hi-Tech Writers

ROCKVILLE, Md.--(BUSINESS WIRE)--March 1, 2001

Artesia's European Division Increases Momentum With Addition of

Major European Media Group

Artesia Technologies, a leading provider of enterprise digital asset management solutions, today announced an agreement with Emap France, a division of global media company Emap plc, to develop a centralized repository for the management of the wide variety of digital assets generated through Emap's publishing activities.

This repository has been designed to provide enhanced access to the magazine publishing company's huge number of rich media assets - images, text and video - as well as the ability to easily repurpose these assets from one format to another so that they may be readily redeployed within a number of cross-media publishing efforts.

"Emap France is structuring its business to embrace new opportunities for growth," said Philippe Montjolin, IT Director, Emap France. "We chose TEAMS because it allows us to develop, sell and license multimedia products and assets in an efficient manner using standard technologies. We are now in a position to increase our market penetration through effective and profitable use of our existing assets."

The implementation of Artesia's award-wining enterprise digital asset management software, TEAMS(TM), will be used to support Emap France's wide range of consumer specialist magazines and Internet publishing initiatives.

The software is being implemented in one of Emap's imaging departments to create a comprehensive image repository for the company's websites and TV listings titles, such as Tele Star and Tele Poche. This implementation of TEAMS 4.1 is scheduled to be completed by the end of the first quarter.

Montjolin is already convinced that Emap made the right decision in selecting TEAMS and noted "...we chose Artesia Technologies in part due to the unmatched knowledge and experience of their professional services staff as well as their ability to implement new features quickly to meet our unique needs. Working with Artesia, Emap France has been able to reduce its production costs and increase the quality of its digital products in order to adopt profitable, new on-line business models."

The implementation, training and sale of Artesia's TEAMS solution to Emap France was conducted through the company's European division, which is headquartered in London.

In addition to Emap France, Artesia's European operations are driving the adoption of digital asset management by a number of organizations based on the continent, as well as supporting the use of the company's technology by a number of multi-national corporations.

"Emap France invested 12 months in deciding how to manage its digital assets," said Matthew Wallis, VP and European general manager of Artesia Technologies. "They concluded that TEAMS' robust and scalable design, along with Artesia's valuable after-sales training and implementation, gave Emap the flexibility they needed for creating a multi-platform digital library addressing the company's unique needs."

About Artesia Technologies

Artesia Technologies is the market leader in enterprise Digital Asset Management (DAM). Artesia's core product, TEAMS, enables organizations to capture, manage, and dynamically re-express valuable rich-media assets - video, audio, images, graphics and text - and leverage them to exploit new business opportunities requiring targeted delivery of rich media.

In addition, TEAMS' open API and support for industry standards such as Java, CORBA and XML enable the creation of enterprise-scale solutions.

Artesia's blue ribbon customers include thought leaders as impressive and diverse as Time Warner Trade Publishing, General Motors, Random House, Herman Miller, The FeedRoom, Stanford University and many more.

TEAMS is a recipient for the second consecutive year of the prestigious Crossroads 2001 A-List Award within the "Management and Reuse of Multimedia Assets" category and the software was also recognized by the Seybold Report on Internet Publishing with the editor's "Hot Pick" following its most recent release.

For additional information on Artesia Technologies, please visit our web site at www.artesia.com.

About Emap France

Emap France is a division of Emap plc, producing over 40 magazines for the French market, including 5 of the top 20 selling French publications. The company is ranked number 3 in French consumer publishing with 16 percent market share.

Artesia and TEAMS are trademarks of Artesia Technologies. All other names are the property of their respective trademark holders.