MHL Communications Inc. Announces a Strategic Alliance With ValueClick Inc

Business Wire, March 2, 2001

Business Editors/High Tech Writers

COLUMBIA, Md.--(BUSINESS WIRE)--March 2, 2001

MHL Communications Inc., http://www.phonebridge.com the Internet appliance telephony company today announced a strategic alliance with onResponse.com, http://www.onresponse.com, a ValueClick, Inc.company, (NASDAQ:VCLK) http://www.valueclick.com, the world's leading provider of performance-based online advertising solutions. The partnership will mount an aggressive marketing campaign focusing on promoting the "PhoneBridge". onResponse.com conducts customized cost-per-lead and cost-per-acquisition campaigns on behalf of advertising and direct marketing clients, while also providing new revenue-generating opportunities to over 8,000 website publishers.

MHL Communications Inc. is a leading supplier of IP telephony appliance solutions. Founded in 1998, MHL is credited with launching the next generation of VOIP appliances with the introduction of the PhoneBridge. Today, the primary concentration is on high-quality appliance solutions for Internet telephony calling using a standard telephone. "We started out with one mission statement in mind and that was to make the users Internet calling experience as easy as using a standard land line connection," said Mike Lashner, CEO.

"We recognize Internet telephony as a major, cost-effective innovation in communications for both consumer and business users, and see MHL Communications as a premier provider of telephony appliance solutions " said Ron Weber, Vice President and Director of Marketing. The PhoneBridge works with VOIP services whether it's phone-to-phone, PC-to-phone or enhanced web-to-phone applications.

"By teaming up with a powerhouse-marketing firm like onResponse.com, we expect to make the Phonebridge the product of choice when customers think about placing calls over the Internet. Thanks to strategic partners like Accesspower, Iconnect, Mediaring, Clearphone, Phone-enable, Freewebcall and others, last month we had over 500,000 impressions on PhoneBridge. With onResponse.com we expect that number to triple," said Ron Weber, Vice President and Director of Marketing.