All Aboard for Back-to-School Fun! Warner Home Video and Scholastic Entertainment Debut Two All-New ``The Magic School Bus'' Videos on July 3

Business Wire, March 20, 2001

Entertainment Editors

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BURBANK, Calif.--(ENTERTAINMENT WIRE)--March 20, 2001

On July 3, Warner Home Video (WHV) and Scholastic Entertainment will debut two brand new adventures from Scholastic's "The Magic School Bus(R)" television series, Scholastic's "The Magic School Bus: Makes a Rainbow" and Scholastic's "The Magic School Bus: Gets Planted."

Each video will be available for the suggested retail price of $9.95.

Each day nearly two million children watch the Emmy Award-winning Scholastic's "The Magic School Bus" series on Fox Kids(R) Television. In addition, the series has received dozens of awards and honors from such magazines as TV Guide, Parenting and Entertainment Weekly, which voted the series "one of the Top 10 TV shows for kids."

Scholastic's "The Magic School Bus" also won the Annenberg Award for "Outstanding Educational Program on a Commercial Broadcast Station" and was recognized by The National Wildlife Federation for "its outstanding efforts to educate children about science and the environment, and to build a foundation for the conservationists of tomorrow."

Based on the award-winning series of books by Joanna Cole and Bruce Degen, Scholastic's "The Magic School Bus" features a wacky science teacher named Ms. Frizzle who takes her class of enthusiastic, inquisitive students and playful sidekick, Liz the lizard, on educational field trips in her magically transformable bus.

"Warner Home Video is thrilled to add two all-new adventures to Scholastic's `The Magic School Bus' series," said Ewa Martinoff, WHV vice president, Family Entertainment Marketing. "Scholastic's `The Magic School Bus' offers families quality programming that is both entertaining and educational."

In Scholastic's "The Magic School Bus: Makes a Rainbow," the kids in the bus shrink in order to travel into an extraordinary, light-powered pinball machine to help Ms. Frizzle win her last game. The ensuing adventure is a dazzling quest -- to crack the code of what makes color so colorful -- before the principal discovers them.

In Scholastic's "The Magic School Bus: Gets Planted," it's Phoebe's job to grow the beanstalk for the class play, "Jack and the Beanstalk," but the plant looks more like a beansprout than a beanstalk! In order to find out what went wrong, the "Friz" turns Phoebe into a bean plant and shrinks the rest of the class, taking them inside the plant where they learn all about the amazing ways plants make the food they need to grow.

In addition to these new adventures, there are 23 popular Scholastic's "The Magic School Bus" titles currently available for just $9.95 SRP.

Scholastic Entertainment Inc. (SEI) is the entertainment and media division of Scholastic Inc., the global children's publishing and media company. Scholastic Entertainment is a leading producer of quality, family-oriented television programming, feature films, videos, and Web sites, and a major licensor and marketer of children's properties worldwide.

Scholastic Entertainment produces: Scholastic's "Clifford The Big Red Dog(TM)," the award-winning animated series (PBS KIDS(TM)); Scholastic's "The Magic School Bus(R)," top-rated Emmy and Annenberg award-winning series starring Lily Tomlin (Fox Kids(TM)); the award-winning "Dear America(TM)" and "The Royal Diaries(TM)" series (HBO); "Animorphs(R)," the live-action kids adventure series (Nickelodeon); "Goosebumps(R)," the award-winning, top-rated children's TV series (Fox Family); and critically acclaimed feature films, "The Baby-Sitters Club," "The Indian in the Cupboard" and "The Mighty." For more information, visit Scholastic's Web site at scholastic.com, winner of the Webby 2000 award for best kids Web site.

With operations in 78 international territories -- more than the video division of any other studio -- Warner Home Video commands the largest distribution infrastructure in the global video marketplace. WHV's film library is the largest of any studio, offering top quality new and vintage titles from the repertoires of Warner Bros. Pictures, Turner Entertainment Company, Castle Rock Entertainment, HBO Home Video and New Line Home Video.

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