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Alliance Mortgage Company First to Implement MindBox Component Technology

Business Wire, March 23, 2001

Business Editors and High Tech Writers

GREENBRAE, Calif.--(BUSINESS WIRE)--March 23, 2001

Medium-Sized Financial Institution To Harness Automated Decisioning

Loan Pricing Technology Rapidly And With A Low Cost Of Entry

MindBox(TM), Inc., the worldwide leader in providing intelligent technology that automates complex business and decision processes, today announced that it has signed Alliance Mortgage Company as an early adopter of their newly released mortgage component technology. Alliance will deploy ArtPrice(TM) first, a product component that will help them automate the pricing of loans.

ARTPrice(TM) provides automated pricing of products or deals for a specific customer or borrower. By evaluating the information provided by the borrower and the guidelines of the institution, the component creates pricing tailored to a given individual and situation. This pricing can be used for transactions via any channel and is a critical piece of automating the entire lending process.

"MindBox technology helps our customers not only increase productivity and efficiency, but typically helps them save millions each year by reducing the time and more specifically the cost of processing a loan by approximately 38 percent," says Rich Barfus, CEO and President of MindBox, Inc. "With the introduction of our new MindBox component technology, organizations from the largest institutions to regional banks, can deploy automated decisioning systems that maximize customer interactions via individually-targeted products and services at any point of contact. Our intention is to help companies gain a competitive edge by creating systems that automate the lending process from end-to-end, allowing consumers to compare rates, options and fees, fill out an application, obtain a decision, and close the deal--through any channel the customer chooses. We are confident the pricing system we build with ARTPrice(TM) will be implemented quickly and that Alliance will begin to see a return on their investment within weeks of that implementation."

The benefits that Alliance Mortgage Company will receive from using MindBox's ARTPrice(TM) component technology include:

-- Improved ability to meet borrowers' needs with a price tailored to the
individual, while also ensuring compliance with company's pricing policies and
bottom line financial goals

-- Increased revenue, due to faster processing and improved ability to close
initial sales and suggest/push new ones

-- Improved quality of pricing decisions, due to ability to integrate the
pricing knowledge and practices of the best employees into the system, making
that level of performance available for every customer interaction

-- Decreased risk by managing price against credit and other factors on an
individual basis

-- Basic rules provided about pricing that incorporate industry best practices,
and can be modified to reflect the specific institution's policies

By adding intelligence and efficiency to clients' critical business process, MindBox greatly simplifies the task of providing faster, more individualized service throughout the enterprise. The ArtEnterprise(TM) Product family is a suite of cutting-edge artificial intelligence development tools and product components that will allow them to reduce costs and risks while simultaneously improving their ability to provide individualized treatment to every client interaction. The technology accomplishes this by intelligently automating the best knowledge and most complex business processes of the company,

MindBox's mortgage component technology offers functionality that provides a full range of automated loan pricing, deal structuring and underwriting capabilities. These capabilities range from the mundane to the complex, from simple rate lookups to pre-qualifications to actual individually tailored deals. The component technology also allows institutions to more rapidly realize the benefits of MindBox's powerful technology by providing faster

deployment and phased solutions. The components; ARTOptimize(TM), ARTQualify(TM), ARTPrice(TM), and ARTCredit(TM), separately offer particular functionality to address customer needs at a specific time, or combined can automate the entire loan origination and underwriting process.

About MindBox, Inc.

Based in Greenbrae, California, MindBox, Inc. is a technology company that helps financial services companies gain a competitive edge by intelligently automating their complex business and decision processes. The company develops and markets innovative software and consulting solutions that leverage industry and internal best practices to deliver multi-channel, intelligent solutions designed to optimize client interactions. For more information, please visit MindBox's Web at www.mindbox.com or call (877) 650-MIND (6463)

About Alliance Mortgage Company

Alliance Mortgage Company is a full service mortgage company engaged in the origination, purchase, sale and servicing of first mortgages. Established in 1962, Alliance Mortgage Company is one of the oldest, privately held mortgage banking companies in the United States. The Company currently services over $8.5 billion in loans located throughout the United States and has lending activity covering 42 states. For more information about the Company, please visit www.alliance-mortgage.com.

 

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