iBEAM Streams Live Game Audio and Video Highlights of NCAA Men's Basketball Championship

Business Wire, March 28, 2001

Business Editors/Sports Writers

SUNNYVALE, Calif.--(BUSINESS WIRE)--March 28, 2001

iBEAM Broadcasting(R) Corp. (Nasdaq:IBEM), the leading provider of streaming communications solutions, has teamed up with SportsLine.com, Inc. (Nasdaq:SPLN), the leading global Internet sports media company and publisher of CBS SportsLine.com (cbs.sportsline.com), to provide the streaming of live and on-demand coverage of the NCAA Men's Basketball Championship, which began play on March 15 and finishes with the national championship game in Minneapolis on April 2.

iBEAM is utilizing its hybrid fiber-satellite streaming media network to stream live game audio of all tournament games and on-demand video highlights, following each day's action on CBS SportsLine.com. Traffic through the tournament's first weekend was high, as SportsLine.com received approximately 141 million page views during the first two days, which included the streaming content provided via iBEAM.

"iBEAM's partnership with SportsLine for the 2001 NCAA Men's Basketball Championship illustrates the importance of streaming media to sports fans," said Peter Desnoes, iBEAM chairman, CEO and president. "We consistently prove that our network can handle the large demands of worldwide audiences and therefore, have been selected to stream some of this year's most successful sporting events, such as the Super Bowl, pgatour.com's 'Live@17' and this year's NCAA Men's Basketball Championship, including the upcoming Final Four."

iBEAM previously worked with SportsLine.com on its production of the NFL's official Super Bowl XXXV site, SUPERBOWL.COM, providing high-quality audio and video streams.

"Our visitors have come to expect a reliable, high-quality user experience on CBS SportsLine.com during the NCAA Men's Basketball Championship that includes not only the latest scores, news and statistics, but content such as audio and video highlights," said of Joe Ferreira, vice president, programming for SportsLine.com. "SportsLine.com is committed to continuing to lead the pack in providing quality broadband content to enhance its users' experience and when we worked with iBEAM for SUPERBOWL.COM, we were extremely pleased with the results and user feedback."

The iBEAM network utilizes satellite and fiber-optic technologies to deliver content to MaxCaster(TM) media serving systems located in access providers' networks closest to the end-user, on the edge of the Internet. iBEAM's approach allows streams to bypass much of the Internet congestion and bottlenecking that frequently causes interruption and poor quality with audio and video.

About iBEAM Broadcasting(R)Corp.

iBEAM Broadcasting(R) Corp. (Nasdaq:IBEM) offers streaming media distribution, revenue-producing applications and interactive Webcasting services to major entertainment and enterprise customers. iBEAM is leading the future of streaming media through its focus on customer care and improving its customers' businesses. iBEAM's On-Target(TM) ad insertion technology and Activecast(TM) interactive Webcasting capabilities create value for companies who use streaming media to entertain and communicate. iBEAM currently delivers more than 80 million streams per month across its network of high-performance servers located in more than 190 networks around the world, connected by satellite, and augmented with fiber optic cable. More than 425 innovative companies use iBEAM's services, including media and entertainment leaders MTVi, Rollingstone.com and LAUNCH.com, and corporate customers including IBM/Lotus, Bristol-Myers Squibb and Merrill Lynch. iBEAM was founded in 1998. For more information about iBEAM's services, visit www.ibeam.com or contact the company at 645 Almanor, Suite 100, Sunnyvale, CA 94085, telephone 408/523-1600.

IBEAM's Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995

The statements contained in this release relating to the business relationship between iBEAM and SportsLine.com and the effectiveness of iBEAM's products and services to be provided to SportsLine.com in connection with the NCAA Men's Basketball Championship, and any oral statements of iBEAM's management regarding the matters presented in this press release, are forward-looking statements. Actual results may differ materially from those anticipated in any forward-looking statement as a result of certain risks and uncertainties, including, without limitation, the early stage of iBEAM's operating history and the industry for Internet broadcast services, iBEAM's ability to build its network to the edge of the Internet, iBEAM's ability to manage its expansion and raise additional capital and the complexity of iBEAM" s broadcast network, and the desirability of iBEAM's new and existing products and services in the market. For other risks and uncertainties applicable to iBEAM's business, investors are encouraged to refer to iBEAM's most recent Form 10-Q filed with the Securities and Exchange Commission.