Adobe Selects A&R Partners as New PR Agency for Adobe Products; A&R Wins Account for Proven Record of Strategic Market Insight, Strong Media Relations and Getting Results

Business Wire, March 28, 2001

Business Editors

SAN MATEO, Calif.--(BUSINESS WIRE)--March 28, 2001

In another win for independent public relations firms, A&R Partners announced today it has been selected as the PR agency of record for Adobe Systems Incorporated. Recently ranked as Silicon Valley's largest independent PR firm, A&R has extensive experience in the graphics and publishing markets and represents other technology leaders, including Agilent Technologies, Juniper Networks and Palm Inc.

Adobe, already a household name and the second-largest PC software company in the U.S., selected A&R on the basis of the agency's reputation for strategic insight, strong media relations and goal-driven results. A&R's mission is to drive awareness of Adobe's extensive product line, which includes popular products such as Adobe Acrobat and Adobe Photoshop and emerging market products such the Adobe Acrobat eBook Reader.

"A&R has a talent for reaching the media, driving new market agendas and serving as a true partner, a valuable extension of its clients' businesses," said Kevin Burr, vice president of corporate communications for Adobe.

"Adobe is one of the most exciting and forward-thinking companies in the industry," said Bob Angus, president and managing partner of A&R. "The company creates products that touch almost every aspect of digital content and communication. We see a tremendous opportunity to apply our creative energy and market expertise to build upon and grow the Adobe brand."

The partnership with Adobe extends A&R's growing momentum as a leading independent PR firm. Other recent agency milestones include record annual revenue growth of 50 percent in 2000, the opening of A&R New York and the addition of an investor relations and financial communications practice.

About Adobe Systems Incorporated

Founded in 1982, Adobe Systems Incorporated (www.adobe.com) builds award-winning software solutions for Network Publishing, including Web, print, video, wireless and broadband applications. Its graphic design, imaging, dynamic media and authoring tools enable customers to create, manage and deliver visually-rich, reliable content. Headquartered in San Jose, Calif., Adobe is the second largest PC software company in the U.S., with annual revenues exceeding $1.2 billion.

About A&R Partners

A top-ranked public relations agency with offices in Silicon Valley and New York, A&R Partners is an experienced team of communications professionals and creative thinkers who work with technology companies to raise visibility, build momentum and increase market advantage. The agency's clients are among the industry's most innovative and closely watched companies, from ground-breaking start-ups to world leaders such as Agilent Technologies, Juniper Networks Inc. and Palm, Inc. A&R offers complete public relations and financial communications programs, representing technology companies in the e-business, infrastructure and pervasive computing marketplaces. For more information, visit www.arpartners.com.