Magix Entertainment and PowerJam Studio Combine Technologies to Provide Businesses With Powerful New Multimedia Software Solution

Business Wire, March 5, 2001

Business Editors

SANTA MONICA, Calif.--(BUSINESS WIRE)--March 5, 2001

PowerJam(TM) A/V Pro Brings a Professional Integrated Multimedia

Solution to Corporate Business Users For Enhanced Communication

Magix Entertainment Corp. and PowerJam Studio, leaders in rich media technology, today announced that they have partnered together to develop a suite of integrated software products that enable businesses to easily incorporate interactive rich media solutions into their business communications.

Called PowerJam(TM) A/V Pro, the software combines the power of Magix's Audio & Video personal media creation and editing software with PowerJam's expert multimedia authoring application to create a set of rich media presentation tools easy to use for virtually any business, from corporate to small business.

From multimedia presentations and video-enabled email to CD business cards and Web page development, the easily mastered editing and authoring technology unleashes the power of personal rich media to enhance every aspect of their business communication. With the software, professionals can incorporate video, music, sound, text and animation to create high-quality digital projects in minutes; these multimedia components are then assembled into interactive multimedia scenarios that can be presented for viewing by an audience, burned to CD-R or streamed over the Internet.

The suite will be distributed directly by PowerJam Studio, which is also in the middle of negotiations with a number of OEM integrators.

With the new software suite, the companies are filling the market demand for products and services that enable personal rich media publishing.

Forrester Research announced in a February 2000 industry report: "By 2005, an explosion of personal content creation will fundamentally change consumers' online behavior. Service providers delivering the multimedia tools and services that consumers demand will dominate."

"We are pleased to work with PowerJam Studio to offer the business professional an integrated solution in the multimedia market that requires a minimal learning curve and optimal effectiveness in communicating business and promotional information," said Greg DeWitt, vice president of OEM Sale department for Magix Entertainment. "Our combined applications will up level the profile of any business communication by delivering advanced interactive features, wizards and rich content templates. Everything is included to create eye-popping presentations for the seasoned marketer or the small business owner just starting out."

"The combination of both products is a one-stop shopping for anyone from a home office to corporation alike with the need to upgrade to Rich Content Presentation authoring," added Michel Mittelette, CEO of PowerJam Studio. "Interactive Multimedia is now at reach with PowerJam(TM) A/V Pro for all of us who have spent years with standard presentation techniques."

About Magix Entertainment

MAGIX Entertainment is the world's leading software publisher for personal rich media applications for the PC and Internet. The company was founded in Munich, Germany, in 1993 and maintains nine offices worldwide. MAGIX pioneered producing music and video on a home PC and has achieved the leading position in the multimedia market. MAGIX products are best-selling and include the most extensive technology for Rich Media Creation and are marketed through all major channels worldwide. For more information about Magix Entertainment, visit www.magix.com.

About PowerJam Studio

PowerJam Studio's mission is to provide small businesses and corporations with an intuitive, easy-to-use, accessible, interactive multimedia authoring tool that enhances its customers' company, products and services presentations. Designed for both internal and external communications, PowerJam helps businesses build better brand awareness, grow market share and increase revenues.

PowerJam Studio is U.S.-based in Newport Beach, Calif. and is a subsidiary of privately owned Esteam S.A. For more information, visit www.powerjamstudio.com or contact 1 866 POWRJAM.