Kimberly-Clark Chooses viaLink's syncLink for Data Synchronization

Business Wire, March 7, 2001

Business Editors

DALLAS--(BUSINESS WIRE)--March 7, 2001

The viaLink Company (Nasdaq:VLNK) today announced that Kimberly-Clark will use viaLink's syncLink(SM) service to synchronize critical item, price and promotion data with its trading partners.

Based in Dallas, Texas, Kimberly-Clark is a leading global consumer products company with operations in 40 countries and product sales in more than 150.

"Through syncLink we expect to increase our administrative efficiencies, in part by reducing invoice discrepancies," said Jim Steffen, president, North American Consumer Sales.

"As a trusted independent third party, viaLink's syncLink provides a central repository of the items, prices and promotions that we establish with our trading partners, creating the official `data-of-record.' We expect to further enhance our e-commerce initiatives by building on this data-of-record housed in syncLink," said Steffen.

Lewis B. "Bucky" Kilbourne, viaLink's chairman and chief executive officer said, "We are delighted that Kimberly-Clark, with its market leading brands such as Kleenex, Huggies, Pull-Ups, Depend, Kotex and Scott, has chosen viaLink's secure, independent system to help maximize the effectiveness of its supply chain relationships.

"Kimberly-Clark joins a growing community of outstanding suppliers who have selected viaLink as the utility for communication of product, price and promotion information," said Kilbourne.

About The viaLink Company

The viaLink Company (Nasdaq:VLNK) is a leading supply chain management company providing business-to-business electronic commerce services that enable bricks and mortar companies to manage their highly complex supply chain information. viaLink's core service, syncLink(SM), allows manufacturers, wholesalers, distributors, sales agencies (food brokers), retailers and foodservice operators to communicate and synchronize item, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods. viaLink's additional services, which are all built on the syncLink foundation, include clearLink(SM) for item movement data, distribuLink(SM) for chain pricing data and sbtLink(SM) for scan based trading. For more information, visit viaLink's Web site: www.vialink.com.

About Kimberly-Clark

Kimberly-Clark is a leading global consumer products company with operations in 40 countries and product sales in more than 150. Their well-known brands -- Kleenex, Huggies, Pull-Ups, Depend, Kotex and Scott -- hold the No. 1 or No. 2 position in the great majority of the markets where they compete.