Destiny Media Technologies Announces Clipstream license to weather.com

Business Wire, March 7, 2001

Business Editors

VANCOUVER, B.C.--(BUSINESS WIRE)--March 7, 2001

Destiny Media Technologies (OTCBB:DSNY)

weather.com to Use Destiny's Advanced Audio Streaming Technology

to Deliver Audio Reports Directly From Web Site

Destiny Media Technologies, Inc. is pleased to announce weather.com as the latest customer for Clipstream(TM) audio streaming technology.

Clipstream(TM) audio will be used to deliver current national and regional weather forecasts on the world's leading weather Web site, weather.com. Visitors to weather.com will simply go to the site, choose their region in the rich media section, and click to listen. High quality audio will then instantly stream the latest forecast, which will be updated up to six times daily.

Destiny VP Sales, Mark Toffoli is pleased with the high profile this relationship will bring. "With an average of 300 million page views per month, weather.com is the clear leader in their field and one of the top Web sites in the world. The adoption of our rich media Java based streaming by a large information portal like weather.com brings the value of our solution to life when we are introducing others to Clipstream(TM)."

Consistently rated in the "Top Five" for "News, Entertainment, and Information web sites" by Media Metrix , weather.com features current conditions and 10-day forecasts for over 77,000 cities world wide, along with local and regional radars and weather information that helps users plan for their everyday lives.

weather.com is a Media Metrix "Global 50" website, which means it is one of the top fifty sites in the world for traffic. As of January 31, only 21 Websites in the US had more than the 10.4 million unique users, which visit weather.com each month. (http://us.mediametrix.com/data/thetop.jsp)

Jody Fennell, VP/ Executive Producer at weather.com, states "Destiny's rich media solution provides us with the high quality experience weather.com visitors expect. Destiny's solution was extremely easy to implement and they have provided a superior level of support and service to help us implement the technology."

David Lawrence, Destiny CEO speaks to the market acceptance of Clipstream(TM). "The Clipstream product suite has evolved substantially as a direct result of ongoing customer input. The current version of our product is being readily accepted by the market place as is evidenced by this latest contract. We are excited by how quickly the market is changing and moving to java based streaming. We are on track to becoming the market leader in this important and growing segment of the streaming business."

Clipstream(TM), a proprietary technology developed by Destiny, enables the delivery of streaming audio directly from a banner, e-mail or web page using industry standard platforms without the need for an external player or plug-in. As a java-based technology, Clipstream(TM) audio can be heard by approximately 93% of web users on a combination of machines (PC, Mac, Unix, and Linux) and the consumer is not required to download or configure a player. To ensure the highest quality audio experience, Clipstream(TM) also automatically detects the user's connection speed to deliver the most appropriate stream size.

Current player based solutions such as Real Player (RNWK: Nasdaq) or Windows Media Player (MSFT: Nasdaq) require a special server and an external player. Because Clipstream(TM) is java based, it is natively supported by standard HTTP serving infrastructure and HTML e-mail programs.

Destiny Media Technologies, Inc. (http://www.dsny.com) is a leader in developing easy-to-use tools and enabling technologies to distribute digital media through the Internet. The company's suite of streaming and downloadable products includes: MPE(TM) (http://www.destinympe.com), a complete, secure media distribution system that provides e-commerce and digital rights management directly from within an MP3-compatible multimedia file; Clipstream(TM) (http://www.clipstream.com), a java-based tool which enables web pages, e-mail and banners to stream audio without the use of a player; Video Clipstream(TM) (http://www.videoclipstream.com), a prototype technology for embedding streaming video into a web page or e-mail; and the RadioDestiny Broadcaster(TM) (http://www.radiodestiny.com), which allows a user to webcast live or scripted internet radio from a computer to anyone on the Internet. Established in 1991, the company is headquartered in Vancouver, Canada.

About weather.com

weather.com, The Weather Channel(R) Web site, is the world's leading source of weather on the Web. weather.com is consistently ranked among the top single-content site on the Web by Media Metrix and one of the leading news and information site by Nielsen//NetRatings. Averaging 300 million page views and 13 million unique users per month, the weather.com network offers comprehensive forecasts for more than 77,000 locations worldwide and provides relevant content to help users plan for everyday life. Additionally, weather.com is the leading provider of broadband and wireless weather products accessible through high-speed Internet services, phones, pagers, Palm Pilots, and other personal digital assistants. Partnerships include America Online, ESPN.com, ABCNews.com, Excite@Home, Verizon Wireless, Sprint PCS, Nokia, AT&T Wireless, AvantGo, and Palm Computing.