Bill Furlow to Discuss Corporate Crisis Communications At March 2001 Orange County PRSA Meeting

Business Wire, March 7, 2001

Business Editors

SANTA ANA, Calif.--(BUSINESS WIRE)--March 7, 2001

The Orange County chapter of the Public Relations Society of America (OC PRSA) today announced Bill Furlow, founder of Furlow Corporate Communications, will be the featured speaker at its March 15, 2001 meeting.

Furlow will discuss crisis communication management including last year's Firestone and Ford situation, as well as other historical crisis management case studies such as Tylenol, Exxon and Denny's.

With more than 25 years' experience in public relations, corporate communications and journalism including tenure at the Cincinnati Post, San Diego Union and Los Angeles Times, Bill opened his own firm in 1995. Today he helps his clients prosper in the face of crises or difficult image problems with their reputations intact. An accomplished public speaker, Furlow is certified by the California State Bar to provide Continuing Legal Education credit for a course on representing clients in crisis, and he is the author of "Communicating in a Crisis: A Desk Reference for Attorneys".

Specific Event Information

The luncheon meeting will be held March 15, 2001 at the Hilton Hotel in Costa Mesa (3050 Bristol St.). Registration begins at 11:30 a.m.; the program begins at noon. The OC/PRSA luncheon program is open to the public. Membership in PRSA is not required. The non-member fee is $35 with RSVP by March 12 or $40 at the door. Members pay $27 with RSVP by March 12 or $32 on the day of the event. Advance registration is requested. To RSVP, call 714/832-2037 or e-mail to ocprsa@mboxes.com. Leave your name, phone number and number of individuals registering.

About OCPRSA

The Orange County chapter of the Public Relations Society of America (PRSA) was founded in 1963 to serve the needs of local professionals and currently has more than 250 members. With more than 19,600 members, PRSA is the nation's largest association for public relations professionals. Visit the PRSA Web site at www.prsa.org and the OC/PRSA site at www.ocprsa.org.