Razorfish Teams with Sonera zed to Develop Mobile Service Portal for Business Users; Accessible Mobile Solutions That Enable Real-time Information Retrieval

Business Wire, May 14, 2001

Business & Technology Editors

NEW YORK--(BUSINESS WIRE)--May 14, 2001

Razorfish, Inc. (NASDAQ:RAZF), the global digital solutions provider, and Sonera zed ltd, an international mobile services provider, announced the relaunch of "zed for business," an advanced service that offers businesses relevant and accessible Wireless Application Protocol (WAP)-based solutions that enable real-time information retrieval for all mobile employees.

Razorfish was responsible for developing and implementing the user interface of the mobile service and the marketing website. Sonera zed ltd is a wholly owned subsidiary of the Finnish telecommunications group, Sonera Corporation.

The "zed for business" service allows users to gain access to their corporate applications. The user can utilize e-mail, personal and corporate calendars and contact databases via the Internet and any WAP compatible apparatus, such as mobile phones or other hand-held wireless devices. "Zed for business" is designed to provide personal and company productivity tools and content including a translation dictionary, residential and business address searching, SMS messaging, current business news and weather.

"Creating a mobile portal that can be used both on the Internet and with WAP phones or PDAs is a very challenging endeavor," said Ville Mujunen, head of concept for Sonera zed. "We have enjoyed working with Razorfish on this project as it has made for a very collaborative and efficient outcome. Most importantly, Razorfish was able to provide us with a cost-effective and timely product that met all of our needs."

The service can be implemented quickly and is built on open standards, making it easy to integrate into corporate applications. With accessible functions, the service provides a unique feature that enables customers access to their company email inbox within approximately fifteen seconds with a WAP-based phone. Furthermore, "zed for business" customers do not have to make any additional commitment to any particular operator or network. The service has been launched in the UK and Finland.

"It has been a fascinating experience to work with Sonera zed on the development of this worldwide online brand," said Sami Kettunen, client partner for Razorfish. "Razorfish rose to the challenges that the project demanded and as a result, created a highly user-focused service for demanding business users."

About Sonera zed:

Sonera zed ltd is a wholly-owned subsidiary of the Finnish telecommunications group Sonera Corporation (HEX: SRA, NASDAQ: SNRA). Established in 1999, the zed mobile portal provides personalised information, communication and entertainment services. Zed provides services for both consumers and business users. Zed has recently established a new business unit, zed for business, to offer services for business users via WAP phone and the Internet. Zed for business provides a company-specific service range which has been developed to meet the needs of mobile workers. Service includes access to company's own e-mail, calendar, contacts and zed's value added services, such as group SMS, directories and word translator. Zed for business provides its users also with local and international news and weather information and other business relevant content. For more information visit http://business.zed.com and www.zed.com

About Razorfish:

Founded in 1995, Razorfish is a global digital solutions provider. Razorfish helps clients discover, create, and implement business solutions by leveraging digital technologies across platforms, networks, and devices. From business and brand strategy to system integration, Razorfish provides clients with opportunities to increase revenues, enhance productivity, and maximize competitive advantage. Razorfish is headquartered in New York and has offices in Amsterdam, Boston, Frankfurt, Hamburg, Helsinki, Los Angeles, London, Milan, Munich, New York, Oslo, San Francisco, Silicon Valley, Stockholm, and Tokyo. Recent Razorfish clients include Ford, NatWest, Nissan-Europe, and Charles Schwab. For more information visit: www.razorfish.com.

Forward-Looking Statement Disclaimer:

This release contains, in addition to historical information, forward-looking statements, including, but not limited to, Razorfish's strategies and goals with respect to its structure and service offerings. We use words like "anticipates", "believes", "plans", "intends", "expects", "future" and similar expressions to identify forward-looking statements. Forward-looking statements are subject by their nature to risks and uncertainties, and actual results could differ materially from those set forth in the forward-looking statements. Typical risks and uncertainties include, but are not limited to, those related to the number and size of projects completed in a given period, integration of acquisitions, international and domestic economic conditions including, without limitation, interest rate and currency exchange rate fluctuations, changes in competition, our ability to manage growth and international operations effectively, retention of our professionals and other factors described from time to time in Razorfish's reports filed with the Securities Exchange Commission. In addition, we draw your attention to risk factors identified by Razorfish's 2000 Form 10-K filed with the Securities Exchange Commission on April 2, 2001. Any forward-looking statements are made pursuant to the Private Securities Litigation Reform Act of 1995 and, as such, speak only as of the date made. Razorfish is not undertaking to update any information in the foregoing reports until the effective date of its future reports required by the securities laws.