Dow Corning Selects Cyveillance's Brand Management Solution for New e-Commerce Strategy

Business Wire, May 21, 2001

Business Editors/Hi-Tech Writers

ARLINGTON, Va.--(BUSINESS WIRE)--May 21, 2001

Cyveillance(R), the leading provider of automated Internet intelligence, today announced that Dow Corning Corporation selected its brand management solution to protect the company's brand online.

Cyveillance will assist Dow Corning in managing its brand and product distribution channels on the Internet.

With the growth of the Internet and its impact on business, Dow Corning chose Cyveillance to gather online information about its 57-year-old corporate identity. Specifically, Cyveillance will use its proprietary technology to:

-- identify all third-party sites that represent Dow Corning's brand or
logo, claim a relationship with the company, associate the company or any of
its products with inappropriate content or include negative commentary about
the company or any of its products;

-- uncover sites that are potentially diverting online traffic from Dow
Corning's Web site; and

-- ensure that the company and its products are accurately represented online.

"With our brand management solution, Cyveillance can assist companies like Dow Corning in managing a leading brand name online," said Panos Anastassiadis, president and CEO, Cyveillance. "As Dow Corning integrates the Internet into its corporate strategy, Cyveillance can help identify and maximize its online opportunities and minimize its online risks."

"We have spent 57 years building Dow Corning and servicing our customers. As the Internet becomes a critical channel for business, we must ensure that we continue to meet the needs of our customers on and offline," said Joe Plevyak, Dow Corning director, e-business. "We will turn to Cyveillance to help maintain our well-respected brand and products on the Internet."

About Cyveillance, Inc.

Cyveillance, Inc. helps companies address critical business issues by delivering 100 Percent Relevant Intelligence(TM) mined directly from the Internet. Cyveillance's solutions enable businesses to capture revenue by taking control of their brand identity, digital assets and corporate reputation online.

Cyveillance configures its proprietary technology with client-specific parameters to locate and categorize unstructured content, transforming the Internet into a critical resource for strategic analysis. Cyveillance's hosted solutions are available in multiple languages and designed to serve its growing list of Global 2000 organizations.

Cyveillance headquarters are in Arlington, VA with international operations based in London. For more information, please call 888.243.0097 or visit www.cyveillance.com.

About Dow Corning Corporation

Dow Corning (www.dowcorning.com), which develops, manufactures and markets diverse silicon-based products and services, currently offers more than 7,000 products to customers around the world. Dow Corning is a global leader in silicon-based materials with shares equally owned by The Dow Chemical Company and Corning Incorporated. More than half of Dow Corning's sales are outside the United States.