BroadVision Powers Timberland's First E-Commerce Web Sites

Business Wire, May 22, 2001

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--May 22, 2001

Top Footwear and Apparel Company Selects Chelsea Interactive and

BroadVision To Create a One-Stop Direct-to-Consumer Solution

BroadVision (Nasdaq:BVSN), a leader in personalized e-business applications, announced today that Chelsea Interactive, Inc. selected BroadVision(R) software to power footwear and apparel giant The Timberland Company's (NYSE:TBL), Timberland.com, MountainAthletics.com and TimberlandPRO.com online stores, which began operation on May 15th. As part of Chelsea Interactive's e-commerce platform, BroadVision's suite of e-business applications -- including BroadVision One-To-One(R) Enterprise(TM), BroadVision Retail Commerce(TM) and BroadVision Command Center -- is providing a new online distribution channel for Timberland while reducing its reliance on expensive customer service centers.

Chelsea Interactive, which also manages Timberland's corporate Web site, chose BroadVision's e-commerce capabilities for Timberland's overall transaction and database management needs, creating a one-stop e-commerce solution for Timberland, Mountain Athletics and Timberland PRO. This solution, incorporating e-commerce design, development, fulfillment and customer service features, provides each Timberland brand with a unique, direct-to-consumer online store.

"Timberland values customer relationships at the core of our business, and we recognize that it is essential to be prepared for a high volume of users who will expect a personalized shopping experience," said Ken Pucker, Executive Vice President of Timberland. "We concluded that Chelsea Interactive's model, powered by BroadVision, offered us a world-class experience for our consumers as well as a great value for our shareholders. Our strategy is designed to leverage the Internet as a vehicle for consumer insight. Our ability to experiment and learn how consumers interact with the brand in such a data-rich environment will provide us with critical insight that will benefit us across all of our distribution channels."

Using BroadVision's Command Center tool, Chelsea Interactive has taken over the management of Timberland's corporate web site, which features job listings, human resources and employee benefit information, community relations and corporate culture pages. With Command Center, Timberland has the capability to self-manage the content of the corporate Web site, eliminating the need for a third-party service provider.

"BroadVision's software will play a key role in automating sales processes and driving overall IT cost reduction for Timberland," said William Bloom, Vice Chairman of Chelsea Property Group. "The BroadVision-powered sites have created a new revenue stream for Timberland while giving them the flexibility to easily update and change their Web content moving forward."

"Chelsea Interactive and BroadVision have a long-standing relationship working with retail brands such as Maidenform, Elisabeth by Liz Claiborne and Cole Haan," said Chris Grejtak, Chief Marketing Officer of BroadVision, Inc. "Timberland is further evidence of BroadVision's strength in the retail sector."

Chelsea Interactive's e-commerce platform, powered by BroadVision applications, allows top brand names such as Timberland, Elisabeth by Liz Claiborne, Cole Haan and Maidenform to quickly build and easily manage their own customized online stores. Each brand operates its online store independently, according to its own marketing, merchandising and technological specifications, a capability critical to maintaining individual product image.

About Chelsea Interactive

Chelsea Interactive, an affiliate of Chelsea Property Group, Inc. (NYSE:CPG), provides top brands with direct-to-the-consumer online stores incorporating comprehensive e-commerce design, development, fulfillment and customer service. By leveraging Chelsea Interactive's economies of scale, brands avoid the significant up-front costs and lead times often associated with e-commerce. At the same time, each brand maintains control over its online store's products, prices and image. For more information, visit www.ChelseaInteractive.com.

About Timberland

Timberland is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland products offer quality workmanship and detailing and are built to withstand the elements of nature. The company's products can be found in leading department and specialty stores as well as Timberland retail stores throughout North America, Europe, Asia, Latin America and the Middle East. More information is available at www.Timberland.com.

About BroadVision

BroadVision (Nasdaq: BVSN, Neuer Markt: BDN) develops and delivers an integrated suite of packaged applications for conducting e-commerce interactions and transactions. Global enterprises and government entities use these applications to sell, buy and exchange information over the web and on wireless devices. The BroadVision e-commerce application suite enables a corporation to become more competitive and profitable by establishing and sustaining high-yield relationships with customers, suppliers and employees. BroadVision services professionals, supported by over 100 partner organizations worldwide, transform these applications into business value for our customers through consulting, education, and support services in more than 34 countries.