ESPN.com's Big Impression Ad for Universal Pictures' the Mummy Returns Three Times More Impactful Than Traditional Banner Ad, According to Millward Brown Intelliquest

Business Wire, May 29, 2001

The Mummy Returns is written and directed by Stephen Sommers, reunites original cast members from The Mummy including Brendan Fraser, Rachel Weisz, John Hannah, Arnold Vosloo, Oded Fehr and Patricia Velasquez, and also stars newcomer Freddie Boath and WWF sensation The Rock as The Scorpion King. James Jacks and Sean Daniel produced the sequel and its predecessor.

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Millward Brown IntelliQuest is the technology and online research center of the Millward Brown Group. A leading provider of marketing research to Internet and technology companies and online advertisers, Millward Brown IntelliQuest provides marketing research services enabling clients to understand and improve the strategic position of their brands, products, media or channels. It offers custom research solutions, market and brand tracking, media research, business-to-consumer and business-to-business online marketplace tracking. For more information, visit www.intelliquest.com, or www.millwardbrown.com.