Hot New Category of Business Card CD-Rs Goes Retail with Alera Technologies

Business Wire, May 30, 2001

Business Editors

VAN NUYS, Calif.--(BUSINESS WIRE)--May 30, 2001

Broadcast Custom a Tailored Business Message With a Comprehensive

Multimedia Presentation Right On Your Business Card!

Alera Technologies, developer and manufacturer of Advanced Optical Recording Solutions, is now shipping a complete Business Card CDR System, which includes the tools to produce professional CD business cards that can be easily customized for each business or business situation.

The convenient Alera Technologies Business Card sized CDs can be recorded in any standard CD-Recorder and played back in any standard tray load CD-ROM drive. With the Alera Technologies Business Card CDR System you can easily present a product line, product catalog, description of services, your entire business plan, or any presentation that would normally require expensive printing and production.

Each CD, the size of a business card, can contain up to 2000 HTML pages with average graphics, 250 PowerPoint slides, or 48 minutes of CD quality MP3 audio.

"Alera Technologies has taken Business Card CDs to the next level with a Business Card CDR System that includes everything you need to make professional Business Card CDs on any standard CD recorder," stated Perry Solomon, president and chief executive officer. "Business Card CDs are being recognized as a great communication tool and we made them more practical with our integrated full system approach, which removes any concern that users may have had about being able to create professional looking cards without incurring huge equipment or service costs."

The Alera Technologies Business Card CDR System is unique, containing only rectangular CDR blanks, that are molded, not laser cut, providing the highest possible quality. Rectangular media looks like a business card and being molded it will not delaminate, destroying contents.

"In keeping with `you only have one chance to make a good first impression,' a concise, impactful presentation of a business plan is essential. The Alera Technologies Business Card CDR System can create compact, unique and memorable Business Card presentation packages that will get the attention of the intended audience," stated Dr. Joe Mancuso, founder/president of the CEO Club, founder of the Center for Entrepreneurial Management and acclaimed author of the best selling "How to Write a Business Plan" books.

The Alera Technologies Business Card CDR System has an Estimated Street Price of $39.99.

Each system contains 12 business card sized 2x - 16x certified, 50MB/5 miniute, Recordable CDs, 12 vinyl business card CD-R sleeves, CD Label creation software for professional looking CD labels, 30 labels and applicator tool.

Business Card CDR System, (http://buyaleratec.com/130100.html), $39.99.

Business Card CDR 10 pack Refills, (http://buyaleratec.com/130101.html), $14.99.

Business Card CDR Organizers 10 pack, (http://buyaleratec.com/altecbuscarc.html), $6.99.

Business Card CD Labels 200 Pack, (http://buyaleratec.com/buscarcdlab2.html), $19.99.

Business Card CD Labels Glossy 96 Pack, (http://buyaleratec.com/buscarcdlabg.html) $19.99.

The Alera Technologies Business Card CDR System and Business Card CDR refills are shipping now and are available at www.aleratec.com and leading retailers.

About Alera Technologies

Alera Technologies LLC is a leading developer and manufacturer of "Prosumers' Choice" solutions for optical recording offering highly differentiated leading edge extensions of this technology. Alera's exciting new DVD and CD Recording and Duplicating solutions are creating a new standard in the industry with professional strength solutions at consumer prices.

The Alera offering is augmented with advanced high performance CD and DVD media and unique, useful accessories.

Alera Technologies has headquarters at 7949 Woodley Ave., Van Nuys, CA 91406. For more information, visit www.aleratec.com. E-mail sales@aleratec.com. Toll Free Phone: 866/77-ALERA or Fax: 818/475-5205.