Amazon.com to Offer Flowers From Proflowers.com; Amazon.com Selects Proflowers as Trusted Partner for Direct-from-the-Grower Flowers

Business Wire, May 8, 2001

Business Editors

SAN DIEGO--(BUSINESS WIRE)--May 8, 2001

Proflowers today announced that it will be Amazon.com's trusted partner for direct-from-the-grower flowers. The arrangement, effective in time for the Mother's Day flower-giving season, emphasizes customers and both companies' dedication to customer satisfaction.

"We know our customers want to buy flowers online, and we're excited to be connecting them with Proflowers.com," said Todd Edebohls, Amazon.com director of business development, "Proflowers.com shares our passion for terrific customer service and reliable delivery of the freshest flowers online."

As Amazon.com's first-ever trusted partner for direct-from-the-grower flowers, Proflowers will be first featured on Amazon.com's Mother's Day gift page (http://www.amazon.com/gifts). Under the terms of the arrangement, Amazon.com customers will have the ability to purchase flowers by clicking on a direct link to the Proflowers Web site (www.proflowers.com).

"Customers will see the Amazon.com logo on the Proflowers site at all times and can go back and forth with ease," said Barbara Bry, vice president of business development at Proflowers. "Like Amazon.com, Proflowers strives to provide the best quality products at great prices to our customers. By shipping flowers directly from the grower, we avoid the middle man and can provide customers with longer-lasting, fresher flowers at a lower cost."

Customers who visit Proflowers' site from Amazon.com will have access to Proflowers' full collection of direct-from-the-grower flowers and the company's legendary customer service. When a customer places an order on the Proflowers Web site, the order is sent directly to one of a network of growers who then cuts the flowers, packs the order and ships it via Federal Express, usually within 24 hours. Each order triggers at least three e-mails back to the customer: the first confirms the order, the second announces that the order was shipped, and the third indicates the order has arrived at its destination.

About Proflowers

Proflowers, Inc., headquartered in San Diego, California is the largest direct-from-the-grower flower company in the U.S. and the first flower retailer to offer a 7-Day Freshness Guarantee. Using its proprietary supply chain compression solution for the floral industry, the company offers customers an ever-changing variety of fresh, affordable flowers and plants through its network of growers. A rapidly expanding international flower provider, Proflowers earned Forrester's number one PowerRankings in the Flower category for two consecutive periods in 2000 and has sustained the number one florist ranking from BizRate for two straight years. Proflowers was launched by Jared Polis in 1998.