MLB Advanced Media Signs FairMarket as E-Business Partner; FairMarket Powers MLB.com Auctions of Authentic Baseball Memorabilia

Business Wire, May 8, 2001

Business/Technology Editors

NEW YORK and WOBURN, Mass.--(BUSINESS WIRE)--May 8, 2001

MLB Advanced Media LP (MLBAM), the interactive media and Internet company of Major League Baseball, which manages the official MLB website and each of the 30 individual Club sites, and FairMarket(sm), Inc. (Nasdaq: FAIM), a leading provider of e-business selling and marketing solutions incorporating dynamic pricing, today announced that FairMarket is providing the infrastructure that powers MLBAM's weekly online auction of authentic memorabilia. The auction site (http://auction.mlb.com), which debuted on April 1st, Opening Day of the 2001 season, marks another key step in MLBAM's aggressive e-business strategy.

The FairMarket solution enables MLB.com to offer baseball fans a fun and exciting way to own a piece of baseball history. The auction component of MLB.com features one-of-a-kind memorabilia from Major League Baseball's 30 Clubs. To date, the site has featured a wide array of authentic items including: a game baseball from the 2001 Yankee Home Opener; a collection of 31 game-used baseballs from every home opener for the 2001 season; and a Home Plate used in the first regular season game at PNC Park. Additional items are added every Monday with the auctions continuing throughout the season.

"This site ensures that fans can purchase authentic memorabilia from their favorite teams and we expect that the popularity will make the auction a cornerstone of MLB.com," said Bob Bowman, Chief Executive Officer of MLBAM. "We chose FairMarket to power this site because of its reputation for developing effective and exciting auction sites that integrate with back-office functionality and create an enjoyable, interactive customer experience."

The auctions are conducted in conjunction with the new Major League Baseball Authentication Program, the first of its kind by any professional sports league. The Authentication Program provides a guarantee that the game used memorabilia and autographs presented are genuine. Every item is authenticated by Arthur Andersen, and includes an official MLB hologram and is marked with a unique serial number and MLB logo.

"Baseball memorabilia is a booming business. Our technology is enabling MLBAM to use the Internet effectively to both control and extend its brand while engaging fans with a compelling interactive experience," said Eileen Rudden, President and Chief Executive Officer of FairMarket. "Everyone at FairMarket is excited to be part of the MLBAM e-business team."

About MLB Advanced Media, LP

Established in June 2000 following a unanimous vote by the 30 Major League Baseball club owners to centralize all of Baseball's Internet operations. MLB Advanced Media LP (MLBAM) is the interactive media and internet company of Major League Baseball. MLBAM manages the official league site, www.MLB.com, and each of the 30 individual Club sites to create the most comprehensive Major League Baseball resource on the Internet. MLB.com offers fans the most complete baseball information on the web, including up-to-date statistics, game summaries, extensive historical information, and exclusive features about Major League Baseball events and programs, including on-line ticket sales, baseball merchandise, authenticated memorabilia and collectibles, fantasy games, radio broadcast of games, pitch-by-pitch enactment of games, and video highlights.

About FairMarket, Inc.

FairMarket develops and delivers e-business selling and marketing solutions for retailers, distributors and manufacturers. A recognized leader in dynamic pricing technology, FairMarket provides hosted and scalable solutions to help enable companies to maximize price yield and promote their brands. Major corporations including JCPenney, Dell Computer Corporation, CompUSA, New Line Cinema, Virgin.Net and MSN rely on FairMarket's discount, clearance and promotional technologies and services. Headquartered in Woburn, Mass., FairMarket, a Boston Red Sox supporter, has offices in the U.K., Australia and Germany. The company can be reached at 800-531-7871 or on the Web at www.fairmarket.com.

FairMarket, and the FairMarket logo are service marks of FairMarket, Inc. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

This press release contains information about future expectations, plans and prospects of FairMarket, Inc. that constitute forward-looking statements for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including but not limited to market acceptance of FairMarket's online auction and other e-commerce services; growth of the market for dynamic e-commerce services; the competitive nature of the online markets in which FairMarket operates; FairMarket's ability to generate significant revenue to reach profitability; FairMarket's ability to attract and retain qualified personnel; FairMarket's ability to retain existing customers and to obtain new customers; the operation and capacity of FairMarket's network system infrastructure; FairMarket's ability to expand into new geographic markets and the currency, regulatory and other risks associated with expansion into international markets; FairMarket's limited operating history; and the other risks and uncertainties discussed under the heading "Factors that May Affect Results of Operations and Financial Condition" in FairMarket's Annual Report on Form 10-K for the year ended December 31, 2000 and other reports filed by FairMarket from time to time with the Securities and Exchange Commission. FairMarket assumes no obligation to update any of the information included in this press release.