Digital Audio You Can Wear!; Samsung Debuts Mini Yepp, World's Smallest 32MB Digital Audio Player With Cool Wearable Design

Business Wire, May 9, 2001

Business & Technology Editors

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RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--May 9, 2001

Miniature Player To Be The Teenage Rage This Summer;

First Ever To Boast Full-Length Music Tracks From Top Artists

The hot rage in digital audio this summer is going to be music you can wear with Samsung's brand new Mini Yepp digital audio player.

Already creating a buzz, Samsung's tiny, wearable Yepp, is the world's smallest USB-based 32MB digital player ever introduced. In an industry first, Samsung's new player will come bundled with full-length audio tracks from top recording artists allowing users to enjoy music instantly out of the box. Featured artists include: Samantha Mumba, Monster Magnet, Blues Traveler, Cold, and Black Eyed Peas. Best of all, Samsung's Mini Yepp will be priced at $99.

Samsung's Mini-Yepp is the smallest USB-based digital audio player ever, weighing in at a mere 1.13 ounces without battery, featuring 32 MB of embedded memory and measuring a trim 1 1/8 x 2 1/4 x 7/8 inches. Despite it's diminutive dimensions, the power-packed Mini Yepp features an LCD display that indicates both musical parameters and the current date and time. Because superb sound is no small matter, Samsung has installed a four-preset graphic equalizer and a powerful bass boost system to enhance any musical style. The Mini-Yepp also features an advanced USB port for high-speed transfer of your favorite music. USB connections are three to five times faster than those using the parallel port, and allow compatibility with both the Apple Macintosh and PCs running Windows 95, 98, 2000 and ME.

Russ Bleeker, Samsung Electronic America's Digital Convergence Marketing Manager, stated, "Early adopters jumped on the first Yepps. Younger music fans adored the Hip Hop - winner of PC Magazine's Editor's Choice Award in the May 8 issue - and Techno Yepps. Now the sleek egg shaped design of the Mini Yepp will be the summer rage for high school and middle school students as well as busy moms on the run."

The Mini Yepp joins Samsung's growing family of innovative digital audio products. It follows the popular, lightweight and translucent Hip-Hop Yepp and the Techno Yepp, which features an FM tuner, to market. Samsung will continue its parade of hot digital audio products with an array of exciting new models that will be introduced throughout the year.

The player comes bundled with the popular Rio-Port Digital Music software, offering users a powerful, yet easy to use, system to organize their entire music collection and quickly transfer custom track combinations. The software is also CDDB enabled, automatically retrieving artist and track information for millions of CDs.

The Mini Yepp is available now at CompUSA at an MSRP of $99.99, and will be offered nationwide through leading retailers including Sears and Amazon.com in May.

Additional images are available upon request.

About Samsung Electronics America (SEA)

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of SEC, markets a broad range of consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit www.samsungusa.com for more information.

About Samsung Electronics (SEC)

Samsung Electronics Co., Ltd., with 2000 sales revenue of US$27 billion is a world leader in the electronics industry. The Korea-based company has operations in about 50 countries with 66,000 employees worldwide. The company consists of four main business units: Digital Media, Semiconductor, Information & Communications and Home Appliance Businesses.

Yepp(TM) is a registered trademark of Samsung Electronics Company Ltd. Rio-Port(TM) is a registered trademark of Diamond Multimedia, Ltd. CDDB is a registered trademark of CDDB, Inc.

For more info on the Yepp visit http://www.samsungyepp.com

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