Apple Retail Stores Promote Web-Based Applications Published by At Your e-Service to Expand Productivity Options for Mac Users

Business Wire, Nov 12, 2001

Business Editors/High-Tech Writers

COMDEX Fall 2001

LAS VEGAS--(BUSINESS WIRE)--Nov. 12, 2001

(Comdex, Venetian Resort Hotel Casino, Palazzo Ballroom)--At Your e-Service, a publisher of Web-based applications and services, today announced that Apple(R) will sell its e-services through retail store locations nationwide. The e-services for consumers and small businesses will be available in November 2001.

Apple retail stores join an increasing number of North America's leading technology resellers including Amazon.com, Fry's Electronics, Micro Center, PC Connection and Programmer's Paradise in recognizing the growing business opportunity available with Web-based applications and services. At Your e-Service aggregates, publishes, and promotes innovative e-services, making it easy for its reseller partners to capitalize on this new market segment without adding internal resources.

"Because Apple is committed to bringing the best personal computing experience to its customers, we're honored to have been selected to showcase our partners' e-services in their impressive and popular new retail stores," said Diane Archer, CEO of At Your e-Service. "By providing a single source, and consistent way of doing business with a wide-variety of e-service providers, At Your e-Service makes it easy for resellers to offer their customers innovative computing solutions."

"Thanks to our publishing partnership with At Your e-Service, Sessions.edu is now able to offer online design courses to Apple's Sessions.edu CEO and president Doris A. Granatowski. "The 'Intro to Graphic Design' course is a perfect fit for the new Apple stores. Visual artists, digital photographers, Web masters, and graphic designers have long relied on Apple to offer the best in creative and educational software and hardware. At Your e-Service and Sessions.edu are now bringing training -- designed for the Mac platform -- closer to the customer."

At Your e-Service has created a unique E-Service Customer Education Web site designed specifically for access from all Apple stores via Apple's wireless network. The Web site explains the overall benefits of e-services and answers questions about each e-service. To assist Apple's knowledgeable sales staff promote e-services, At Your e-Service has created a training workbook explaining the efficiency and value of e-services for Apple's customers.

About At Your e-Service

At Your e-Service is the first and only single source of distribution and promotion through traditional and online channels for the billion dollar Web-based services and applications market. At Your e-Service delivers Web-based services and applications to mainstream consumer and business markets by leveraging longstanding reseller relationships and utilizing a proficient team of channel veterans that has generated over $1 billion in channel sell-through. At Your e-Service is a division of Frontline Now!, founded in 1997. For more information, please visit the company's Web site at http://www.atyoureservice.com or call 408/871-4848.

Note to Editors: At Your e-Service and Frontline Now! are registered trademarks of Frontline Now!. Company and product names in this document may be trademarks of others.