Unica Corporation Expands Affinium Suite Integration with IBM's DB2 Database Software

Business Wire, Nov 12, 2001

Business/Technology Editors

LINCOLN, Mass.--(BUSINESS WIRE)--Nov. 12, 2001

Unica's Affinium Suite and IBM's DB2* Universal Database Deliver

Enhanced Customer Understanding Across Multiple Channels

Unica Corporation, a provider of award-winning enterprise marketing management solutions, today announced an expanded relationship with IBM by joining the Software Investment Initiative (SII) program. Under terms of the agreement, the companies will jointly market their solutions to organizations. Together, Unica's Affinium Suite and IBM's e-business and Business Intelligence (BI) infrastructure will offer customers a scalable, flexible solution for managing and leveraging customer data across the enterprise to achieve customer-focused marketing. The integrated solution provides a proven, market-leading database solution with best-of-breed marketing automation to enable businesses to develop a predictive understanding of their customers and to leverage this knowledge through real-time and outbound marketing.

Unica and IBM have a number of joint customers, including Scotiabank, Lands' End, Credit Union of Texas, Fingerhut and RBC Royal Bank, that are already using Unica's Affinium Suite running on DB2 to automate marketing campaigns and boost their multi-channel marketing capabilities. With Affinium and DB2/BI infrastructure, IBM and Unica joint customers are able to execute custom, personalized campaigns that result in lower overall production costs and enhanced revenue because they are more customer-focused.

"IBM's DB2 Universal Database across multiple IBM hardware platforms delivers the versatility, functionality and performance to complement Unica's comprehensive suite of marketing automation applications," said Yuchun Lee, Unica's co-founder and CEO. "Our customers depend on this kind of robust platform to compete effectively in today's rapidly changing business environment. And, they depend on Unica's Affinium to leverage their DB2 investment to deliver increased value to their customers and their companies."

To learn more about how Unica and IBM joint customers are leveraging Affinium with IBM e-commerce infrastructure to increase revenues and profits, see the Scotiabank and Credit Union of Texas case studies available on the Unica Web site (http://www.unicacorp.com/solutions/case_study.htm).

About Unica

Unica, a provider of award-winning enterprise marketing management solutions, helps leading businesses implement one-to-one customer interaction strategies that communicate the right message to the right person at the right time - whatever the channel. Affinium, Unica's modular, cross-channel marketing suite, delivers deep functionality for data mining and predictive modeling, customer interaction and campaign management, reporting, and real-time personalization. Hundreds of businesses worldwide rely on Unica's software, services, and expertise to build profitable customer relationships and achieve marketing success. Headquartered in Lincoln, Mass., Unica is privately held with offices throughout the U.S., in London and Singapore, and a network of distribution partners in Europe, South Africa, and South America. Its customers include Lands' End, Merck-Medco, Bank of Montreal, Fingerhut, ABN AMRO, Marriott, Scotiabank, and AOL-AAdvantage. For more information, call 781-259-5900 or visit www.unicacorp.com.

Unica, Unica Affinium, Affinium, Affinium Campaign, Affinium Model, Affinium eMessage, Affinium Interact, Affinium Report, Universal Dynamic Interconnect, Interconnect Modules, Keep Each Customer in Focus, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica. All other trademarks are the property of their respective owner.

* Indicates trademark or registered trademark of International Business Machines Corporation. All other products or company names mentioned are used for identification purposes only, and may be trademarks of their respective owners.