JAMDAT Mobile and Intel Improve Performance of Wireless Web Entertainment Applications

Business Wire, Nov 26, 2001

Business Editors

LOS ANGELES--(BUSINESS WIRE)--Nov. 26, 2001

Company Achieves 500% Improvement in Wireless Data Transfer Rate

Using Intel(R) Flash Data Integrator Technology

JAMDAT Mobile, a wireless entertainment applications and technology company, today announced that the Company has worked with Intel Corporation to improve performance of entertainment applications on wireless handsets.

The Company utilized Intel(R) Flash Data Integrator (FDI) technology loaded in a Motorola J2ME (Sun Microsystem's Java 2 Micro Edition) handset using JAMDAT's J2ME Golf application. A 500 percent improvement in "write performance" and a 300 percent improvement in "read performance" was achieved.

The increased data transfer rates within the handset's memory chips translates to faster gameplay in the form of quicker scrolling and speedier plays, thus providing consumers with a more gratifying entertainment application experience on their wireless handsets. Additionally, wireless carriers benefit as they have more satisfied customers who use services more frequently. This helps increase ARPU (Average Revenue Per User) and customer retention rates.

The results of JAMDAT and Intel's collaboration was chronicled by Intel via a case study available on the Intel Website: http://www.intel.com/design/flash/casestudy/jamdat.htm.> The use of Intel's FDI technology to enhance J2ME application performance was led by the JAMDAT technology lab and JAMDAT CTO Dr. Shumeet Baluja. Intel's FDI, which reduces latency in J2ME applications, is part of its Personal Internet Client Architecture, a scalable architecture that enables the development and delivery of Internet, voice and data solutions to the wireless world.

Intel's FDI is used for flash memory management in data-intensive wireless applications. FDI manages code, data and files in all Intel flash memory products and reduces bill of materials costs by enabling low-cost, multi-level, cell flash products. It also simplifies development on today's data-intensive wireless handsets and supports downloaded Java applets and voice recognition tags. Note: FDI performance was measured against the Java Record Management System (RMS).

About JAMDAT Mobile

Los Angeles-based JAMDAT Mobile (www.jamdatmobile.com) is a leading provider of mobile entertainment products, services and enabling technologies to wireless carriers, independent developers and publishers around the world. Founded by interactive entertainment executives from Activision (NASDAQ: ATVI) and backed by wireless infrastructure leaders Qualcomm (NASDAQ: QCOM), Sun Microsystems (NASDAQ: SUNW), and Intel (NASDAQ: INTC), JAMDAT is at the forefront of the technological and creative evolution in wireless entertainment. JAMDAT's Gladiator game is one of the most successful wireless multiplayer games in the world, attracting over 1 million unique users and generating over 14 million minutes of airtime since its October 2000 launch. JAMDAT's unique combination of creative and technological expertise has positioned the company as a preferred technology and mobile entertainment application partner for wireless carriers, infrastructure companies and independent developers.