InfoWorld Selects Engage Customer, Nova Marketing, As a Top E-Business; Nova Marketing Increases Efficiencies and Boosts Productivity with Engage's Content Server

Business Wire, Nov 27, 2001

Business/Technology Editors

ANDOVER, Mass.--(BUSINESS WIRE)--Nov. 27, 2001

Engage, Inc. (Nasdaq: ENGA), a leading enterprise marketing software company, today announced that one of its customers, Nova Marketing Inc., was selected by InfoWorld as a top E-Business. Nova Marketing, a leading marketing and advertising agency for retailers and direct marketers, was selected by the editors of InfoWorld as one of the top 100 most innovative companies in the United States in a competitive review with thousands of other companies. Nova was awarded this distinction for its ability to increase efficiencies and lower costs while using Engage's Content Management solution to streamline the creation, management and delivery of its customers' content across multiple channels.

"We are very pleased the industry experts at InfoWorld recognize that Nova Marketing offers its customers a unique competitive edge," said Greg Jones, vice president of marketing for Engage. "We believe that by leveraging Engage's content management solution to streamline the planning and delivery of multichannel marketing programs for its clients, Nova has been able to offer its customers incredible workflow efficiencies. We see this award as validation to sustaining our momentum in the content management space and this honor as a credit to the work of the many talented people at both companies."

Nova Marketing is using two key components of Engage's content management solution, ContentServer, which automates the workflow and tracking of digital assets as they move through an organization, and PromoPlanner, which streamlines the submitting and editing process to decrease the time-to-market of these assets. Combined, these platforms are a powerful solution allowing marketers to streamline content creation, approval and delivery, resulting in increased productivity and guaranteed cost savings.

InfoWorld distinguished companies for the Top 100 E-Business list as those 100 organizations that represent 2001's greatest achievements in companies spanning 11 industries from publishing to financial services. The InfoWorld 100 was chosen based on their ability to leverage the latest technology to bolster business efforts, maximize return on investment, streamline business processes, reduce costs, save resources, improve customer service and create new streams of revenue. The E-Business 100 Feature appeared in the November 26, 2001 issue of InfoWorld.

About Nova Marketing

Nova Marketing, Inc. provides leading-edge advertising and marketing services to national and international retailers and manufacturers. In order to stay at the forefront of its industry, Nova Marketing utilizes the most advanced design and communication technologies available in the market.

About Engage

Engage provides content management solutions for marketers and their partners that allow companies to increase the cost-effectiveness and ROI of their marketing efforts through more control, efficiency and consistency across multiple channels. Unlike other content management solutions, Engage's products are purpose-built for marketers, publishers, printers, direct mailers, and agencies and combine workflow automation and digital asset management software with the capability to deliver programs across both traditional and new media channels. Engage's products integrate with an organization's overall business workflow and improve collaboration between marketers and their partners in the creation, production, and delivery of marketing communications and promotions. Based in Andover, Mass., Engage is a majority-owned operating company of CMGI, Inc.

Engage and ContentServer are trademarks of Engage Inc. Other product names mentioned herein may be trademarks and/or registered trademarks of their respective owners.

Statement Under the Private Securities Litigation Reform Act

This press release includes forward-looking statements about us. These forward-looking statements are based on information available to us as of the date of this press release, and not as of any subsequent date, and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated. For example, marketers using our software products may fail to realize the intended benefits of cost savings and efficiency enhancements. Other risks that could affect us include our ability to reduce expenses and to increase sales of our product offerings, the impact of competition within our industry, our ability to enter into additional strategic relationships, and other risks detailed in our 2000 Annual Report on Form 10-K and from time to time in our other reports filed with the SEC. While we may elect to update forward-looking statements at some point in the future, we specifically disclaim any obligation to do so, even if the information available to us with respect to the subject of any forward-looking statement changes.