wine.com by eVineyard Offers Individual Etched Bottles and Personalized Labels On Bottles for Holiday Gift Giving

Business Wire, Nov 27, 2001

Business/Food & Wine Editors

PORTLAND, Ore.--(BUSINESS WIRE)--Nov. 27, 2001

wine.com by eVineyard(R) (www.wine.com) has introduced two new components to its extensive Internet gift center - custom etched, hand-painted bottles of wine and personalized wine labels. Capitalizing on economies of scale from batch order processing, wine.com by eVineyard is the first national retailer to offer affordable customized bottle etching along with personalized labels on a bottle by bottle basis.

Cabernet Sauvignon and sparkling wine from California's Monterey Cristal may be ordered with a selection of messages for the holidays. Etched messages include "Season's Greetings," "Happy Holidays," "Merry Christmas," "Happy Hanukkah," "Happy New Year," and more. When ordering these special bottles, customers may also create personalized messages for gift cards to accompany their purchases. Since there is no minimum purchase requirement, consumers may order any number of holiday bottles. The etched bottles are available for under $50.

wine.com by eVineyard has also partnered with Windsor Vineyards to offer award-winning Windsor wines with personalized or custom printed labels. Customers have the opportunity to place their name or special message of up to three lines of text on every bottle of wine they order. This unique label turns a bottle of wine into a treasured holiday gift or memento of a landmark birthday, anniversary, or other special occasion. And best of all, it's a free service with every order. Gifts with personalized labels begin at $26 for a two bottle set.

"A bottle of wine is one of America's favorite gifts," said Brett E. Lauter, vice president and chief marketing officer for eVineyard, Inc. "Now our customers can make their gift of wine very special by adding a creative touch. It's a great way to commemorate the holidays with friends and family."

About wine.com by eVineyard

The premier online national wine retailer in the United States, wine.com by eVineyard (www.wine.com and www.evineyard.com) serves 50 states -- legally serving wine buyers in 26 states and Japan and selling gifts and accessories in 24 more. wine.com by eVineyard offers a selection of over 5,000 domestic and imported premium wines and has exceptional features such as online education, promotions and loyalty programs and gourmet food and wine packages as well as wine clubs.

In April of this year, eVineyard, Inc. acquired certain assets of leading rival Wine.com, Inc., including the wine.com and Wineshopper.com URLs, and all of the goodwill and other assets of the wine.com service. As a result, eVineyard, Inc. is the only significant national wine retailer doing business exclusively via the Internet. With its eleven current logistic centers, eVineyard, Inc. sells premium wines to each of the country's top 10 wine markets, reaching over 75% of the United States market for off-premise premium wine sales.