TDK Mediactive to Publish for NINTENDO GAMECUBE; GAMECUBE Titles Scheduled for 2002 Release Include ``Shrek'' Game

Business Wire, Nov 29, 2001

Business Editors/High-Tech Writers

CALABASAS, Calif.--(BUSINESS WIRE)--Nov. 29, 2001

TDK Mediactive, Inc. (OTCBB:TDKM), a global publisher of entertainment software, announced today plans to develop games for the NINTENDO GAMECUBE(TM) video game system. TDK anticipates a Q4 2002 release date for the first GAMECUBE titles.

"Since the launch on November 18, GAMECUBE has become one of America's fastest selling new video game hardware system," said Vincent Bitetti, chief executive officer of TDK Mediactive. "We currently have four titles in development with more planned and anticipate a strong installed base of machines and increased demand by holiday 2002."

Current TDK titles in development for the GAMECUBE include: "Shrek(TM)," "Robotech(R)," "Dinotopia(TM)" and a fourth title to be announced in the future. GAMECUBE developers currently under contract with TDK Mediactive include: Digital Illusions, Vicious Cycle and Prolific Publishing.

About NINTENDO GAMECUBE

As the worldwide leader and innovator in the creation of interactive entertainment, Nintendo Co. Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its popular home video game systems. The systems include Game Boy, Nintendo 64, Game Boy Advance and NINTENDO GAMECUBE. Since the release of its first home video game system in 1985, Nintendo has sold more than 1.4 billion video games worldwide, creating enduring industry icons such as Mario and Donkey Kong and launching such franchises as Zelda and Pokemon. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere.

For more information on NINTENDO GAMECUBE, visit the official Web site, www.nintendogamecube.com.

About TDK Mediactive, Inc.

Southern California based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corp., Nintendo of America Inc., DreamWorks SKG, Universal Studios, Mattel, Classic Media, R & S Trading, Signatures Network, BKN International, DC Comics, Hallmark Entertainment, BDSP and others.

TDK Mediactive is part of TDK Corp.'s global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. Risks may include product slippage, theatrical results and other factors such as retail and consumer acceptance of the products. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

Shrek(TM) & (c) 2001 DreamWorks L.L.C.

Robotech (c) 1985, 2001 Harmony Gold USA, Inc. All rights reserved.

Dinotopia is (c) and (TM) James Gurney 1992. All rights reserved.

The use of any such trademarks herein is in an editorial form only, and to the benefit of the owner thereof, with no intention of infringement of the trademark.