24/7 Real Media Offers Two Months Free Ad Serving to Launch the New 24/7 Connect Ad Management System

Business Wire, Nov 6, 2001

Business Editors

NEW YORK--(BUSINESS WIRE)--Nov 6, 2001

24/7 Real Media (Nasdaq:TFSM), a leader in interactive marketing, today announced that it will offer two months of free ad serving to clients who transition from competing ad serving solutions to the 24/7 Connect(TM) ASP ad management system. The "Connect Launch Introduction Offer" is available to all new clients through December 31th.

The promotional offer eliminates barriers for web publishers to move up to the 24/7 Connect system, which officially launched in North America on November 1. In addition to free ad serving through 2001, 24/7 Real Media will offer new clients introductory rates of up to 40 percent below standard fees.

"24/7 Connect is a fantastic product and we want to demonstrate the power, ease of use, and incredible customer support to potential clients by making it as easy as possible for them to transition to our system," said Vivienne Dacey, Senior Vice President of 24/7 Connect. "We have proven technology as well as a personalized commitment to client success. At a time when the bottom line is so important, it is essential to regularly evaluate vendor performance. We are confident that our product, support and value will place us far ahead of the competition every time."

New customers will be able to leverage OptiProfit(TM), a powerful optimization tool suite, and OptiVue(TM) reporting tools recently introduced by 24/7 Connect. The OptiProfit Suite offers a series of features designed to simplify the optimization of campaigns and bolster publishers' bottom lines. OptiProfit gives Web publishers the ability to fine tune campaigns according to their own business rules so that the best performing ads are accorded the highest priority. The OptiVue reporting features simplify campaign creative tracking, management and optimization.

24/7 Real Media previously announced that YellowPages.com and Interep Subsidiary, Perfect Circle Media, have selected the 24/7 Connect system. 24/7 Connect has already served over 66 billion ads and is the online ad serving industry's most highly reliable product. 24/7 Connect is able to serve up to one billion ads per day.

About 24/7 Connect

24/7 Connect, a comprehensive, dependable system that can serve more than 1 billion ads per day, now has a myriad of new, easy-to-use features for optimizing the operating and financial performance of today's online advertising campaigns. Additionally, 24/7 Connect offers configurable role-based permissions, and a comprehensive, customizable workflow to oversee business processes. Most importantly, 24/7 Connect is backed by one of the industry's most dedicated customer service and support organizations. The company provides 24/7 Connect customers with guaranteed response times identified with service level agreements. 24/7 Connect's support staff is co-located and works in conjunction with the company's business development professionals to ensure customer questions are answered swiftly and accurately. The company employs a consulting methodology that provides clients with simple project plans for campaign setup and simplifies the process of conversion to the technology.

About 24/7 Real Media, Inc.

24/7 Real Media Inc. (Nasdaq: TFSM) is a leading provider of end-to-end interactive technology and marketing solutions and services for Web publishers, online advertisers, advertising agencies, e-marketers and e-commerce merchants. 24/7 Real Media's solutions include advertising and direct marketing sales, ad serving, promotions, email list management, email list brokerage, data analysis, and convergence solutions, all delivered from the Company's industry-leading data and technology platforms. 24/7 Real Media is based in New York. For more information, please visit www.247media.com