Interelate Hosts Customer Intelligence Solution for AT&T Broadband; Hosted CRM Solution to Help Industry Leader Acquire and Serve Broadband Customers

Business Wire, Oct 18, 2001

Business Editors & Technology Writers

EDEN PRAIRIE, Minn.--(BUSINESS WIRE)--Oct. 18, 2001

Interelate, Inc., a leading provider of outsourced customer intelligence and campaign management solutions, today announced that it has deployed and is hosting a sophisticated CRM solution for AT&T Broadband, the largest provider of broadband services, including cable television, high-speed cable Internet access and digital telephony.

Already a sophisticated direct marketer, AT&T Broadband identified its need for a state-of-the-art campaign management solution to help expand its industry-leading customer base of about 14 million subscribers.

"Because of our large customer base and growing service offerings, AT&T Broadband needed to implement a company-wide CRM solution to support our direct marketing efforts ," said Mark Voboril, vice president of CRM and e-Marketing for AT&T Broadband. "Interelate's experience with building, hosting and managing complex CRM solutions will help our company support our current customers and grow our customer base."

"AT&T Broadband is leading its industry not only in terms of subscribers, but also in its deployment of customer-centric technology and processes," said Wade Myers, CEO, Interelate. "Interelate's solution will help AT&T Broadband meet is goals of increasing sales and profits by acquiring new customers and selling more of its services to existing customers."

Working closely with AT&T Broadband, Interelate deployed a sophisticated campaign management solution to help the cable giant acquire new customers while also offering various services to existing customers. In addition to implementing and hosting the solution, Interelate will provide ongoing technical and analytical services. Interelate and AT&T Broadband have completed the first phase of a comprehensive customer intelligence solution that will later include campaign management, real-time personalization and e-mail services.

About Interelate

Interelate provides outsourced customer intelligence and campaign management solutions for Global 2000 clients in the financial services, travel & leisure, retail and telecommunications/utilities industries. Interelate's turn-key solutions include all the necessary technology and services to acquire, cross-sell and retain profitable customers in exchange for a predictable monthly fee. Interelate combines strategic database marketing and industry expertise with best-in-class packaged CRM software, analytic and modeling tools and relevant third party data to help clients better understand their customers and build highly-personalized, real-time direct marketing offers across all touch points. The result is an increase in sales and profits and improved marketing effectiveness.