Top Airline Industry Executive Joins E-City Advisory Board

Business Wire, Oct 3, 2001

Business/High Tech Editors

SEATTLE --(BUSINESS WIRE)--Oct. 3, 2001

E-City Software, Inc. (OTCBB:ECTY) is pleased to announce that top airline industry executive and prominent Pacific Northwest community leader David L. Palmer has joined the E-City advisory board.

Mr. Palmer currently serves as Assistant Vice President, Marketing, for Alaska Airlines. CEO Anis Jessa elaborated, "David Palmer has been with Alaska Airlines for over 30 years. He has established a level of professional respect in the industry on the highest levels. He is widely considered one of the most creative, successful and well-respected executives in the airline industry. His advice, reputation, contacts, insights and intimate, unique grasp of the travel industry will prove invaluable to E-City as it expands its list of industry customers and the penetration of its products to individual travel related companies and their websites."

At Alaska Airlines, Mr. Palmer has been responsible for the preparation of the annual marketing plan and budgets, supervision of all leisure product development, supervision of all activities related to customer relations, development of new markets, supervision of advertising and promotions, market research responsibilities, supervision of distribution of the company's products through technology, as well as over all brand management.

Mr. Palmer is also involved in civic activities in the Pacific Northwest and Alaska. He has served as Chairman of the Alaska Tourism Marketing Council, President of the Alaska Visitors Association and Chairman of the Seattle/King County Convention and Visitors Bureau.

Alaska Airlines is the nation's tenth largest carrier, with over 500 flights daily to seven states, the District of Columbia, Canada, and Mexico. Alaska is a recognized industry leader in Internet technology, customer service and frequent flyer benefits. To find out more about Alaska Airlines, visit their website at www.alaskaair.com.

CEO Anis Jessa concluded, "The airline industry has some of the world's most talented executives and remains one of the most competitive and important segments of the world economy. Among these talented men and women, David Palmer stands out as an acknowledged leader. Mr. Palmer will be an invaluable and tremendous asset in our increasing penetration and market presence in the lucrative travel industry segment. We are extremely grateful for the opportunity to draw upon his enormous talents, insights, knowledge and for his boundless energy and unceasing dedication to improving travel."

E-City has a diverse and rapidly expanding customer and strategic partner base including leading international software development and data companies and an expanding network of distributors. E-City intends to capture market share across a wide variety of market segments, specifically aerospace and commercial aviation, defense, municipal markets, tourism, travel and education.

E-City Software, Inc. is a developer of interactive maps for cities around the world. E-City sells its products to customers on the basis of both annual licensing fees and revenue share arrangements. E-City distributes its products directly to its customers, through arrangements with strategic partners and through its network of distributors and value added resellers. For more information about E-City Software or its products, please visit our website at www.ecitysoftware.com.

NOTE: Information contained in this press release, other than historical information, should be considered forward-looking in nature and is subject to various risks or uncertainties and assumptions. The risks and uncertainties include, but are not limited to the impact of competitive products and pricing, product demand and market acceptance, reliance on key strategic alliances, fluctuations in operating results, the potential unavailability of financing sources and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or expected. E-City Software assumes no obligation to update these forward-looking statements to reflect actual results, changes in assumptions or changes in factors affecting such forward-looking statements. Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995.