EXPO Design Center Launches BroadVision-Powered Online Store

Business Wire, Oct 30, 2001

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Oct. 30, 2001

BroadVision, Inc. (Nasdaq:BVSN), the leading provider of enterprise self-service applications, today announced that EXPO Design Center(R), a division of The Home Depot(R) (NYSE:HD), has launched a new website pilot test, EXPO.com, powered by BroadVision(R) Retail Commerce(TM). The site acquaints potential customers with EXPO Design Center and gives consumers across the nation online access to hundreds of interior design and home decor products carried in EXPO Design Center stores. EXPO Design Center is a full-service interior design center for consumers that highlights trend setting rooms for every part of the house, all under one roof.

EXPO Design Center launched the site to help promote EXPO stores and to gather customer feedback. Currently, the EXPO online store offers a select group of 200 products for sale on the site. Once ordered, these products can be shipped via United Parcel Service to any location in the continental United States.

EXPO Design Center takes advantage of the merchandising and analysis capabilities of BroadVision Retail Commerce to gauge consumer interest and influence the direction of EXPO.com.

"Based on success with homedepot.com, BroadVision seemed the natural choice for building the EXPO.com site," said Bob Wittman, president of EXPO Design Center. "By tracking customer response to the site and the products offered, we're able to constantly improve our online customer experience," Wittman also said.

Visitors to the site can also get an overview of EXPO Design Center's eight showrooms, obtain company information, find their nearest store location, learn about job opportunities and get information about the EXPO credit card.

"We're pleased that EXPO Design Center chose to use BroadVision's enterprise self-service applications for new online initiatives," said Chris Grejtak, chief marketing officer for BroadVision. "EXPO.com gives EXPO Design Center an efficient online channel and helps build demand for EXPO Design Center stores, giving customers across the US exposure to this revolutionary store concept."

About EXPO Design Center

Founded in 1991, EXPO Design Center, a division of The Home Depot, has 36 stores in 11 states. EXPO is a full-service interior design center that specializes in a turnkey approach to interior design and home renovation -- all under one roof. Decor elements are showcased for Kitchen, Bath, Carpet & Rugs, Lighting, Patio, Tile, Stone & Wood, Window Treatments & Accessories and Appliances. Lifestyle vignettes allow customers to visualize full room scenes and put all of the elements of an interior design project together. As a division of The Home Depot(R), EXPO shares the commitment to total customer satisfaction, from product selection to installation.

Founded in 1978, The Home Depot is the world's largest home improvement specialty retailer and the third largest retailer in the United States, with fiscal 2000 sales of $45.7 billion. The company employs more than 250,000 associates and has over 1,260 stores in 49 states, Puerto Rico, seven Canadian provinces, Chile and Argentina. The company was named in the top ten most admired companies in America by Fortune magazine, which has also ranked it as America's Most Admired Specialty Retailer for eight consecutive years. Its stock is traded on the New York Stock Exchange (NYSE:HD) and is included in the Dow Jones Industrial Average and Standard & Poor's 500 Index.

About BroadVision

BroadVision's (Nasdaq:BVSN)(Neuer Markt: BDN) enterprise self-service applications create immediate business value by transforming the way organizations do business -- moving relationships to a personalized, self-service model that enhances growth, reduces costs and improves productivity. Leading global companies use BroadVision to power their enterprise self-service initiatives -- using the web and wireless devices to unify and extend an enterprise's applications, information and business processes to serve its employees, partners and customers in a personalized and collaborative way.

For more information about BroadVision, Inc., call 650/261-5100, email info@broadvision.com or visit www.broadvision.com.

Note to Editors: BroadVision and BroadVision Retail Commerce are trademarks or registered trademarks of BroadVision, Inc. in the United States and other countries. EXPO Design Center is a registered trademark of The Home Depot in the United States and other countries.