Dun & Bradstreet Decides With Confidence: Changes Name to D&B; Company Launches New Corporate Brand Image as Part of its Blueprint for Growth

Business Wire, Oct 30, 2001

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MURRAY HILL, N.J.--(BUSINESS WIRE)--Oct. 30, 2001

Dun & Bradstreet (NYSE: DNB) today announced it will transition the company's name to D&B, its widely used and instantly recognizable company acronym.

Along with this change, D&B launched a new corporate brand, which includes a new logo, tag line, visual identity and renamed product lines. The intent of the new brand, captured in the tagline "Decide With Confidence," is to show an intense focus on enabling customers to make better, more confident business decisions.

As part of the brand launch, the company's new logo prominently features the acronym D&B and retains the familiar vibrant blue color, honoring and building upon D&B's 160 year trusted heritage. A bold golden-yellow secondary color reinforces the company's attributes, particularly the illuminating qualities of insight and expertise, and will also be prominently featured in the new visual identity.

"The core of our Blueprint for Growth strategy is our strong, global brand. Our new brand is all about what we bring to our customers and their experience with D&B. We provide our customers with more than information. We bring the trust, expertise, insight and tools to help them make more confident business decisions," said Allan Loren, Chairman, Chief Executive and President of D&B. "The changes to our brand are a positive reaffirmation of our customer-centric focus and a declaration of our commitment to our customers' success."

D&B's Product Lines Tied To New Brand

D&B continues its leadership role in providing customers with the products and services needed to make confident business decisions. D&B has renamed its product lines to enable customers to quickly identify the right D&B solution to suit their decision-making needs and processes.

-- D&B's traditional and value added credit products and services will now be
known as D&B Risk Management Solutions. D&B Risk Management Solutions help
customers increase profitability by managing credit exposure and transaction
risks.

-- D&B's marketing products and services will now be known as D&B Sales and
Marketing Solutions. D&B Sales and Marketing Solutions help customers analyze
markets, locate prospects and manage customer relationships.

-- D&B's purchasing products and services will now be known as D&B Supplier
Management Solutions. D&B Supplier Management Solutions help customers evaluate
the effectiveness of their procurement strategy and help them to locate new and
manage existing supplier relationships.

Drawing upon the above three core competencies, D&B has tailored its expertise to meet the changing needs of its customers. To do this, D&B has rebranded its industry and segment solutions which include:

-- D&B E-Commerce Solutions, which help customers transact online

with confidence by validating and authenticating trading

partners.

-- D&B Small Business Solutions, which are designed and priced

specifically for small businesses, and help customers to

monitor business credit and find new prospects.

"We're focusing our entire company on our customers and their success. When they need to make a decision, D&B will be there to help them decide with confidence," added Loren.

About D&B

D&B (NYSE: DNB) provides the information, tools and expertise to help customers Decide with Confidence. D&B enables customers quick access to objective, global information whenever and wherever they need it. Customers use D&B Risk Management Solutions to manage credit exposure, D&B Sales & Marketing Solutions to find profitable customers and D&B Supplier Management Solutions to manage suppliers efficiently. D&B's E-Commerce Solutions are also used to authenticate and verify potential trading partners online, increasing trust and confidence in e-commerce transactions. Over 90 percent of the Business Week Global 1000 rely on D&B as a trusted partner to make confident business decisions. For more information, please visit www.dnb.com.

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