PointMedia Partners With Screaming Media to Supply News and Entertainment to Petroleum Customers

Business Wire, Sept 10, 2001

Business & Technology Editors

COLD SPRING, N.Y.--(BUSINESS WIRE)--Sept. 10, 2001

ScreamingMedia Continues to Lead Content Solutions

Industry Into New Markets

PointMedia Corp., a company gearing up to provide news, entertainment, online purchasing and point-of-purchase promotional incentives to consumers at gas pumps, and ScreamingMedia Inc. (NASDAQ:SCRM), a leading global provider of content and technology solutions, today announced an agreement in which ScreamingMedia will supply various content for PointMedia's PointTV(TM) network.

Initially, selected information including jokes of the day, horoscopes and local weather reports will be available to petroleum customers who are interacting with PointTV as they fill up their tank. In addition, PointTV will have access to ScreamingMedia's content and technology solutions including its global digital content network consisting of 3,000 publications from which it can aggregate, filter and deliver content - general interest local, national and international news, industry-specific information, niche content and more - based on the exact criteria of its customers.

"Our partnership with PointMedia further solidifies our leadership position in providing content and technology solutions to alternative markets," said Kevin Clark, Chairman and CEO of ScreamingMedia. "We combine selected licensed content from our global digital content network and through our technology solutions filter, deliver and integrate it into the PointTV network. Because PointMedia offers news and information based on personal preferences, our products and services allow PointTV customers to choose to see particular items that are unique to that viewer. Our scalable and customizable solutions allow us to enter into partnerships with alternative networks like PointTV with ease."

"ScreamingMedia is the first of several important partnerships that we will announce during the next few months while we establish the personalized information and entertainment content to ultimately make PointTV a reason to look forward to going to the gas station," said Seamus Carroll, PointMedia's vice president of sales and marketing.

"It's essential that we offer consumers timely, relevant information in order to capture and retain their attention," Carroll added. "We want to be sure that PointTV is both entertaining and practical so that customers feel that they are effectively utilizing the time they spend at the gas pump. ScreamingMedia's content delivery makes it possible to provide PointTV viewers with the most personalized, up-to-the-minute information available, thus enhancing the PointTV experience and also increasing the probability of repeat business for the station owner - all in all, a great situation for everyone."

PointTV is scheduled to go live in a limited market test program in September.

About ScreamingMedia

ScreamingMedia (Nasdaq: SCRM) provides complete content solutions for all enterprise platforms. Powered by its state-of-the-art technology platform, ScreamingMedia offers its clients robust content and technology services to meet all their business needs. ScreamingMedia's technology powers the aggregation, integration and distribution of content into Websites, Intranets, Wireless solutions, iTV, and virtually any other platform. ScreamingMedia specializes in turnkey and custom applications for information-intensive industries, such as finance, healthcare, technology, publishing and consumer-focused businesses. Serving the United States, Europe and Latin America, ScreamingMedia is headquartered in New York City and has offices in San Francisco, Miami, London, Paris, Munich and Sydney, Australia through an exclusive agreement with BecomeMedia. For more information, visit ScreamingMedia's Web site at www.screamingmedia.com.

About PointMedia

PointMedia provides outdoor point-of-sale two-way interactive video kiosks for gas pumps. The technology, PointTV(TM), consists of television-like screens attached to the pump that play individually targeted news, sports, weather and other content along with advertising, couponing and product infomercials which allow the consumer to quickly and easily purchase items while pumping self-service gasoline. PointMedia installs and maintains the screens and server systems, and manages content at no cost to the station owner. In return, the station owner receives a percentage of the gross revenue received by PointMedia. For more information on PointTV, please call 845-265-9100 or visit the Web site at www.pointmedia.tv.