EMI Recorded Music and BayView Systems Introduce Media Control Technology for Upcoming New Releases

Business Wire, Sept 11, 2001

Business Editors

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 11, 2001

EMI using BayView's Duolizer Technology to Ensure

Security of Artists' New Releases

EMI Recorded Music and BayView Systems, a developer of technology that allows flexible, secure control of digital audio and video assets, today announced that BayView's Duolizer technology is being used for the advance release of new music to the media from some of the label's most popular artists. EMI is relying on BayView Systems to ensure that full-fidelity versions of this material - including Garth Brooks' forthcoming single and other future releases - are not pirated, allowing the tracks to be safely released to certain audiences prior to the official release dates. BayView's technology, which has already been tested by EMI, will prevent broadcast quality or retail-ready digital audio files from being reproduced or redistributed by any individual without EMI's consent.

"Protecting pre-release tracks from music pirates is very important to EMI and our artists," said EMI Recorded Music senior vice president of new media Jay Samit. "BayView Systems technology makes it easy for journalists and radio programmers to access new music without the risk of unwanted leaks."

"Record labels are seeking new, better ways of exploiting the Internet's vast potential for promotional activities without losing control over how digital material gets reproduced or redistributed," said BayView Systems CEO Ron Cadet. "With our technology, labels are now able to pre-release a hot property to intended audiences without undermining the success of the album's official release to the public."

BayView Systems' patent-pending, non-encryption technology, Duolizer - gives content owners complete control and flexibility to manage and distribute their digital assets for promotion or sale without risking piracy or rampant copying of unprotected files.

How Duolizer Technology Works

Secure Advance, the first application of BayView Systems' Duolizer technology, enables content owners to release content when they want, where they want and to whom they want. Only an authenticated user - the intended target - hears a full-fidelity, pristine version of the music.

Duolizer splits files into two parts - a large, main file called the Flexible File and a much smaller file called the Secure Stream. The Secure Stream is stored on the content owner's server; the Flexible File can be published through any channel (download, streaming, CD, email, peer-to-peer networks) and made available for unrestricted access, copying and sharing. After downloading the Flexible File, the user can listen to it using any player that can handle its native format (e.g., MP3, Windows Media, Real, etc.). Free playback of the large piece under these conditions produces a recognizable, yet altered, version of the original track.

Full-fidelity occurs only during authenticated playback when the Secure Stream is streamed from the content owner's server to temporarily combine with the Flexible File - a complete and pristine audio file exists only during play. Following playback only the Flexible File remains on the listener's computer or device. Because end-users never have a complete copy of the music, the owner's rights are preserved over the life of the file, regardless of the number of times the file is shared or copied.

"Duolized" files, therefore, act as free promotional tools, motivating listeners to obtain the full-fidelity track. This functionality provides an ideal solution for content owners - such as EMI Recorded Music - that want to distribute advance copies of new releases to the media, retail outlets, etc., without risking unauthorized broadcast quality, retail-ready leaks to the general public. A demonstration of the Duolizer technology is available at http://www.bayviewsystems.com/solutions/demo.htm.> About EMI

EMI Recorded Music, the third-largest record company in the world, is an international music company with a presence in nearly 70 countries. Its sister company, EMI Music Publishing, is the world's largest music publisher. EMI Recorded Music includes important local and international artists, including some of the biggest names in the recorded music industry. EMI has artists in every leading music genre, including pop, rock, jazz, classical, Latin, Christian, country, rap/urban and dance. Its world famous labels include Angel, Blue Note, Capitol, Chrysalis, EMI, EMI Classics, Parlophone, Priority and Virgin. Its current roster includes approximately 1,500 artists, and it releases over 1,000 albums each year.

About BayView Systems

Incorporated in 1998, San Francisco-based BayView Systems is a privately held company formed by music and Internet industry executives who saw a growing audience for online entertainment and a need for innovative solutions to control and manage copyrighted content. BayView Systems provides solutions to control and manage the secure distribution of digital audio and video assets. Its core technology, Duolizer, is patent-pending and gives content owners complete control and flexibility to distribute their assets for promotion or sale - when they want, where they want and to whom - without risking piracy or rampant redistribution of unprotected files. Duolizer enables content owners to develop new incremental revenue streams via Internet, wireless, and peer-to-peer networks.

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