Bluestreak Acquires Engage AdKnowledge Assets; Acquisition Consolidates Bluestreak Market Position As Leading Third Party Ad Server

Business Wire, Sept 13, 2001

Business/Technology Editors

NEWPORT, R.I.--(BUSINESS WIRE)--Sept. 13, 2001

Bluestreak, a leading online marketing technology company, today announced it has acquired Engage, Inc.'s AdKnowledge intellectual property and customer lists for the U.S. and certain other territories. The acquisition solidifies Bluestreak's position as a leading third party ad server. Bluestreak will immediately leverage the various strengths of the AdKnowledge unit including market relationships and customer service. In addition, Bluestreak is expected to transition a significant portion of the installed base of AdKnowledge users to the Bluestreak platform. Financial terms of the acquisition were not disclosed.

"Engage AdKnowledge's market offerings are in direct alignment with Bluestreak's vision and strategy for the future of online advertising," says Annette Tonti, Chairman of Bluestreak. "Bluestreak is committed to delivering excellent customer service and leading edge technologies that focus on obtaining the best results for online marketers and agencies. This acquisition brings together a powerful team to achieve our market goals more quickly."

Agencies and Marketers To Reap Benefits of Expanded Bluestreak Platform

In order to ensure a seamless transition for Engage AdKnowledge customers, Bluestreak has created a transition team consisting of AdKnowledge and Bluestreak executives. This team, led by Tonti, exists to address any needs or concerns that may arise and to assure all customers that the Bluestreak technology is deemed one of the most efficient, results-oriented technologies in the market.

"Online marketers and AdKnowledge customers specifically should be pleased with this acquisition," said Jeremy Lockhorn, Director of Media Technologies at interactive agency, I-FRONTIER. "Bluestreak has been a trusted technology partner for I-FRONTIER on many campaigns, and their serving, optimization, and rich media products have enabled us to experience superior results and simplified ad management." "Bluestreak has always been a pleasure to work with," Lockhorn continued. "Customer service is superb, and the whole organization really 'gets' online marketing. They have an incredibly talented group of developers who continue to surprise me on a regular basis. Frankly, I'm very excited."

Engage AdKnowledge Offering Synergistic With Bluestreak Platform

With the acquisition, Bluestreak hopes to extend its ability to offer third party ad serving and related technologies to the AdKnowledge customer base. Engage AdKnowledge's strong emphasis on analytics and assessment capabilities complement Bluestreak's existing ad management platform consisting of high impact marketing technologies.

    Ion Ad Server: ad serving technology that is the most advanced in
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    Ion Ad Manager: planning, trafficking and management solutions
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    Ion Data Concert: powerful data analysis tool that enables
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    Bluestreak Rich Media: leading rich media products accepted on the
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About Bluestreak

Bluestreak, a leading online marketing and advertising technology company, provides advertisers, web publishers and agencies with the technology they need to create, manage and measure transactive ad content in real-time within any delivery environment. Bluestreak's mission is to provide marketers with technology, applications and services that dramatically lower customer acquisition cost and increase ROI for online marketing budgets. Based in Newport, RI, the privately held company was founded in March 1999, and has offices in New York and Boston.

Examples of Bluestreak solutions at work, as well as more information on the company, are located at http://www.bluestreak.com.