EA Games Fits Bond … James Bond Into the Palm of the Hand With ``The World is Not Enough'' for the Gameboy Color System

Business Wire, Sept 17, 2001

Business Editors/High-Tech Writers

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Sept. 17, 2001

Fans of the popular James Bond franchise will now be able to carry the experience of being the world's most well known spy in the palm of the hand. EA (Nasdaq:ERTS) has released "The World is Not Enough" the Game Boy(R) Color video game system, the first licensed Bond title ever to be published for the platform.

Based on MGM's blockbuster movie produced by Michael G. Wilson and Barbara Broccoli, "The World is Not Enough" is a third person perspective arcade action title that places the player in the role of Bond. The game closely follows the movie's exciting storyline as well as stays true to the Bond legacy delivering all the furious action, stealth, state-of-the-art gadgets and sophisticated spy-craft that 007 fans expect.

"The World is Not Enough" for the Game Boy Color features characters from the movie including Dr. Christmas Jones, M and Renard. Each of the movie-based arenas and levels will contain a generous offering of challenging missions and objectives. Mission accomplishments require the clever utilization of an array of Q-lab weapons and gadgets such as electro-proof boots that protect the wearer from electrical damage. The game also feature power-ups in five separate forms including access cards, health, ammunition, weapons and gadgets.

"The World is Not Enough" for the Game Boy Color was developed by 2n Productions under the EA GAMES(TM) brand. EA is the worldwide publisher and distributor. More information on the James Bond titles from EA can be found on the dedicated Bond franchise web site at: http://007.ea.com.

The game, along with its counterparts, stem from an exclusive multi-year worldwide licensing deal EA previously announced with MGM Interactive, Danjaq LLC and Eon Productions to develop, publish and distribute a series of interactive titles on multiple platforms based on the James Bond character. James Bond was first introduced to movie audiences in 1962 when Danjaq, LLC and United Artists, released "Dr. No." The Bond films are one of the most valuable franchises in film history. More information about the films can be found on the official James Bond web site from MGM at: www.jamesbond.com, or at the Danjaq site at: www.007.com.

MGM Interactive, a unit of Metro-Goldwyn-Mayer Studios Inc. manages creative development and production of interactive products for a variety of multimedia platforms, as well as talent and developer relationships. Metro-Goldwyn-Mayer Inc. (NYSE:MGM), is actively engaged in the worldwide production and distribution of entertainment product, including motion pictures, television programming, home video, interactive media, music, licensed merchandise, a more than 4,100-title film library and a significant television library. For more information about MGM, visit MGM Online at http://www.mgm.com.

Danjaq, LLC is owned by the Broccoli family and has produced nineteen James Bond films since 1962. The Bond films make up the most successful franchise in film history and include the recent successes, "GoldenEye," "Tomorrow Never Dies," and "The World is Not Enough" produced by Michael G. Wilson and Barbara Broccoli. Danjaq, LLC and its affiliate Eon Productions Limited, control all worldwide merchandising of the James Bond franchise.

About Electronic Arts

Electronic Arts (Nasdaq:ERTS), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of more than $1.3 billion for fiscal 2001. The company develops, publishes and distributes software worldwide for the Internet, personal computers and video game systems. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA GAMES, EA SPORTS BIG(TM) and EA.COMSM. More information about EA's products and full text of press releases can be found on the Internet at http://www.info.ea.com.

Note to Editors: Electronic Arts, EA SPORTS, EA SPORTS BIG and EA GAMES are trademarks or registered trademarks of Electronic Arts Inc. in the United States and/or other countries. EA.COM is a service mark of EA.com Inc. JAMES BOND, 007, and all other James Bond related trademarks TM Danjaq, LLC. Game Boy Color is a trademark of Nintendo of America. All other trademarks are the property of their respective owners.