Silverpop Systems Selected to Provide Software for Turner South Email Marketing Campaigns

Business Wire, Sept 19, 2001

Business Editors

ATLANTA--(BUSINESS WIRE)--Sept. 19, 2001

Silverpop Professional product to give Turner South complete control

over email marketing process and access to detailed reporting data

Silverpop Systems, a provider of sales and customer communications software solutions, today announced that Turner South, Turner Broadcasting System, Inc.'s regional entertainment network, will use its Silverpop Professional software to deliver multimedia email marketing campaigns to viewers and generate reports on the effectiveness of campaigns.

Turner South will use Silverpop's rich media email product, Silverpop Professional, to easily create turnkey marketing campaigns internally that feature high impact rich media messages and tracking information on campaign success. This new email marketing technology will complement Turner South's traditional marketing initiatives and give the company an additional conduit for communicating with its viewer base.

"Our relationship with Turner South is an excellent example of how our technology and products enhance the marketing efforts of companies by providing them with full control over the entire email campaign process," said Bill Nussey, Silverpop president and CEO. "Silverpop Professional's turnkey functionality and user-friendly interface gives Turner South a valuable in-house marketing mechanism."

Users of Silverpop Professional can easily add rich media elements to the body of an email, and track the results of each sent message. Recipients of Silverpop messages do not need special software or plug-ins to view rich media content, and all the dynamic elements are displayed directly in the email without downloads or file attachments.

"Silverpop's technology lets us make the marketing initiatives of Turner South more personal for our viewers by including the actual elements of our product, namely audio and video, right in the body of the message," said David Rudolph, VP and general manager of Turner South. "With Silverpop, we are able to take full control of our email marketing campaigns. We can develop our own creative, run tests, launch a campaign and immediately receive real-time reports on its success."

Initially, Turner South will use Silverpop's technology to promote its WCW Classics programming. Dusty Rhodes, arguably one of the most popular wrestlers from the classics genre, appears in the first email campaign. In the coming weeks, additional Turner South programming lines and special presentations will be marketed using Silverpop's rich media email software.

About Turner South

Turner South, Turner Broadcasting System, Inc.'s 24-hour regional entertainment network, presents a mix of original programming, movies, regional news and sports to cable and DBS affiliates in Alabama, Georgia, Mississippi, South Carolina, Tennessee and regions of North Carolina. Available to 5.6 million homes, the 12-time Emmy-winning network penetrated its universe by more than 70 percent in just 18 months of existence, making it the fastest network to reach this distribution percentage in cable history. The network also has garnered 14 National Promax/BDA Awards since its inception and offers games from the Atlanta Braves and the Atlanta Hawks and is the official home of the NHL's Atlanta Thrashers. For more information, access the Web site at turnersouth.com. Turner Broadcasting System, Inc., an AOL Time Warner Inc. company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

About Silverpop Systems

Silverpop Systems Inc. provides sales and customer communications software solutions that transform an enterprise's ability to communicate by email. With Silverpop, email integrates with business systems to become a powerful way to deliver critical company information including sales presentations, marketing campaigns, corporate newsletters, training videos and account statements. Silverpop, founded in 1999, is headquartered in Atlanta and has received more than $35 million in funding from leading venture capital firms, including Draper Fisher Jurvetson, NeoCarta Ventures and Labrador Ventures. For more information, please visit www.silverpop.com.