Wireless Knowledge Develops Custom Mobile Application for Equitable Distributors Inc

Business Wire, Sept 24, 2001

Business Editors & High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--Sept. 24, 2001

Mobile Sales Desk Application Helps Leading Financial Services Distributor Enhance Competitive Differentiation By Providing Access To

Critical Mobile Data

Wireless Knowledge, Inc., a Microsoft Corp. (Nasdaq:MSFT) and QUALCOMM Inc. (Nasdaq:QCOM) company and market leader in delivering enterprise-grade mobile-business solutions, today announced that it is working closely with the technology team of Equitable Distributors Inc. (EDI), a wholly owned subsidiary of AXA Financial, dedicated to the distribution of the variable annuity and life insurance product portfolios of The Equitable Life Assurance Society of the United States, to develop a custom mobile application for EDI's sales force.

The Mobile Sales Desk application enables EDI wholesalers to easily access and exchange critical information -- such as broker records, activity reporting, call and to-do lists, contacts and appointments -- using a wirelessly enabled Pocket PC.

The Mobile Sales Desk was developed to help EDI's wholesalers more effectively manage their schedules, access broker information while on the road, send and receive real time sales information and improve order fulfillment. EDI has equipped its field sales staff with Compaq iPAQ 3650 handheld computers, which will run the Mobile Sales Desk application in both online and offline mode. The iPAQ was selected for its proven performance and color screen which enabled developers to create a rich user interface that mirrors the existing LAN-based Sales Desk application currently used by EDI wholesalers.

"Every day, our wholesalers discuss, inform and distribute our investment products to their clients," said Eric Jansen, EDI's chief information officer. "As competition increases in the financial services sector, companies today need to continually improve on customer care. The Mobile Sales Desk gives our field sales staff better tools and updated data to enhance communication with clients. Wireless Knowledge worked with the EDI technology team to deliver a secure mobile solution that will allow us to immediately improve order-fulfillment efficiencies and ultimately broaden and deepen our client relationships."

"Our partnership with EDI is a perfect demonstration of how businesses can leverage mobile technology to enhance their market position," said Eric Schultz, CEO of Wireless Knowledge, Inc. "With a mobile version of its Sales Desk application, EDI can not only communicate more efficiently with existing customers, but also attract new customers that are looking for wireless-enabled financial services."

About Wireless Knowledge, Inc.

Wireless Knowledge, Inc., a Microsoft and QUALCOMM company, is a leading provider of enterprise-grade software and services for companies looking to mobilize their information.

Through the company's packaged products, custom application development and mobility consulting services, it turns e-business into m-business. The company's Workstyle(TM), Anystyle(TM) and Echo(TM) software products give mobile professionals handheld-device access to their most utilized corporate information. Visit the company at www.wirelessknowledge.com.

About Equitable Distributors Inc.

Equitable Distributors is the premier wholesale distribution organization of AXA Financial. It is dedicated to the distribution of the variable annuity and variable life insurance product portfolios of the Equitable Life Assurance Society of the United States through a multi-channel distribution platform including financial institutions, banks, broker/dealers and financial planners.

AXA Financial Inc., with approximately $438 billion in assets under management as of Dec. 31, 2000, is one of the world's premier financial services organizations and a member of the global AXA Group, a worldwide leader in financial protection and wealth management.

Note to Editors: Wireless Knowledge is a registered trademark in the United States and Workstyle, Anystyle and Echo are trademarks of Wireless Knowledge, Inc. in the United States and other countries. Other product and company names herein may be trademarks of their respective owners.