Cox Target Media Offers ``Trip-or-Treat'' Just in Time for Halloween

Business Wire, Sept 25, 2001

Business Editors

LARGO, Fla.--(BUSINESS WIRE)--Sept. 25, 2001

This fall, Val-Pak and Valpak.com feature a chance at winning either a spook-tacular gift pack from 1-800-FLOWERS.COM (which includes a delectable treat and a plush pumpkin bear with candy) or one of five fun-filled weekend getaways for two at TradeWinds Resort in St. Petersburg, Fla., just by looking inside their Val-Pak envelopes or registering online through October 19.

"We are delighted to welcome 1-800-FLOWERS.COM as our premier promotional partner," said Rosemary Perras, Cox Target Media's director of promotions. "The concept of the promotion -- win a trip (TradeWinds Resorts) or a treat (1-800-FLOWERS.COM) -- is sure to entice people nationwide to look inside their Val-Pak envelopes for their chance to win. The promotion will also be showcased in 30-second promotional advertisements on various broadcast television stations. Local advertisers in individual markets will also participate. We expect the results to be extraordinary."

With one of the most recognized brands in gift retailing, 1-800-FLOWERS.COM (Nasdaq:FLWS) provides a broad range of thoughtful gift products including flowers, gourmet foods, candies, gift baskets and other unique items to customers around the world by visiting http://www.1800flowers.com, by calling 1-800-FLOWERS (1-800-356-9377) or by visiting one of its stores.

TradeWinds spans 18 tropical acres along the white sandy beach of the tranquil Gulf of Mexico. Nestled on the island of St. Pete Beach on Florida's West Coast, TradeWinds has a breezy, casual ambience, and shares the diverse cultural events and active nightlife of the Tampa Bay area. TradeWinds offers 577 suites, parlors, hotel rooms and nearly limitless recreational opportunities.

Some 30 markets (approximately 18-million homes) across the U.S. will receive special four-color inserts in their Val-Pak envelopes urging them to register to win. People can fill out and send in the entry form located on the inside of the Val-Pak envelope or enter the contest online at http://www.valpak.com.

Direct mail, television and the Internet support the latest Cox Target Media (CTM) promotion. Thirty-second promotional television spots will run in participating markets. Val-Pak partnered with television rep firms HRP and TeleRep to secure the television schedules.

Val-Pak and Valpak.com deliver savings to over 50 million households across North America and are operated by Cox Target Media, provider of Val-Pak network products, headquartered in Largo, Fla. For more information visit http://www.coxtarget.com.