Business Services Industry
Red Hot Deals Promotion to Target Fall Travelers; Business and Leisure Travelers Can Get Special Rates Seven Days A Week at Over 360 Red Roof Inns Nationwide
Business Wire, Sept 4, 2001
Business Editors
DALLAS--(BUSINESS WIRE)--Aug. 31, 2001
Accor Economy Lodging today announced the Red Hot Deals promotion targeting fall travelers with special discounts for hotel stays. More than 300 Red Roof Inn locations throughout the country are participating in the special sale which runs from September 3rd though October 14th.
"Unlike most of our competitors who offer special rates on weekends, these Red Hot Deals are valid every day -- seven days a week," said, Carol Kirby, Group Executive Vice President of Marketing for Accor Economy Lodging which owns Red Roof Inns. "Our research indicates that savvy travelers are interested in saving money for both business and leisure trips. This special promotion is tailor made for this consumer segment. We are offering an outstanding value combined with the convenience of getting these great rates via our 800 line, online or by calling the inn directly."
The special rates are valid Monday through Sunday, and range in price from $29.99 to $59.99 for stays at over 300 inns nationwide. For a complete list of Red Hot Deals nationwide, visit redroof.com.
About Accor Economy Lodging
Accor Economy Lodging (AEL) is the largest owner and operator of economy lodging properties in the U.S., with more than 1,150 properties representing more than 122,000 rooms throughout the contiguous U.S. and Canada. In aggregate, AEL comprised nearly 10% of the entire U.S. economy-lodging sector.
About Accor
With 145,000 associates in 140 countries, Accor is the European leader and one of the world's largest groups in travel, tourism and corporate services, with two major international activities: hotels: 3,600 hotels (400,000 rooms) in 90 countries, travel agencies, restaurants and casinos; services to corporate clients and public institutions: each day, 12 million people in 31 countries use a broad range of services (food vouchers, people's care, expenses management, incentive/events) engineered and managed by Accor.
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