Really Strategies, Inc. and New York University's Center for Publishing Team Up for Research and Education Projects in Electronic Publishing

Business Wire, April 15, 2002

Business Editors/Hi-Tech Writers

NEW YORK & LANSDALE, Pa.--(BUSINESS WIRE)--April 15, 2002

Really Strategies, Inc., a Lansdale, PA-based independent publishing solutions consultant, and the Center for Publishing at New York University have formed an alliance dedicated to conducting important industry research to help inform the publishing industry about opportunities and challenges with new systems and technologies.

The first research project, The [Bracket] Report - Publishers' Adoption of Content Management Systems and Technologies, will be completed and published in May. The market study is the result of comprehensive interviews conducted in March and April by NYU's Center for Publishing with more than fifty publishers, editorial directors, and chief information officers.

The Really Strategies, Inc. and NYU cooperative study initially targets publishers of print and electronic products in the scientific, technical and medical (STM) market segment. The focus is on content management - how publishers use processes and technology to move content from manuscript to distribution on multiple media platforms.

According to the Center's director, Robert Baensch, "with the potential of technology's applications to help publishers control costs and launch new products more quickly, electronic publishing and production are on most publishers' priority lists."

"Publishers are bombarded with messages about content management, rights management, asset management - each with its own set of acronyms, technologies and jargon," said Bennett Zucker, Vice President of Really Strategies, Inc. Therefore, the research project was developed to focus on content management as the first cooperative effort, he says, because "we felt that a benchmark was needed - unbiased information that would enable publishers to measure themselves against others like them who are faced with big investment decisions in otherwise uncharted territory."

About Really Strategies

Really Strategies partners with publishing, Internet, and media companies to evaluate and implement content management solutions and technologies. Through a three-tiered content evaluation methodology (Strategy, Acquisition and Delivery, and Management), Really Strategies guides its clients in a structured and logical way of addressing content requirements.

Really Strategies believes that business goals and content should drive system architecture and implementation, and that technologies should be built around standards like XML to ensure future openness and flexibility. For further information, please visit www.reallysi.com or call (215) 631-3107.

About Center for Publishing at New York University

Since 1943, the Center for Publishing at New York University has offered a full complement of courses, seminars, and institutes that cover the entire publishing spectrum. In the Fall of 1996, the Center responded to the increasing demand within the publishing industry for better trained and knowledgeable professionals by introducing its Master of Science in publishing.

Developed jointly by NYU and a distinguished national publishing advisory group, the graduate degree introduces students, who are currently working in the industry, to all the functions of publishing and prepares them for management positions in book, magazine and online publishing. The program is a remarkable partnership encompassing advisers, faculty and students that has flourished since its inception.

The members of the Board of Advisers are an extraordinary group of senior managers--presidents, CEOs and chairs of companies. The faculty are seasoned professionals who provide academic challenges from practical perspectives. The Center also offers a full-time Summer Publishing Institute that provides a broad, comprehensive introduction to the industry.

In addition, certificates in book, magazine, b2b and electronic publishing offer a wide array of courses that professional education for close to 1,000 individuals each year.