Business Services Industry
FrontRange Announces GoldMine Sales & Marketing 2002; Integrated Business Solutions for the Mid-Market with Microsoft Exchange Server, Microsoft Outlook and Intuit QuickBooks Pro/Premier 2002
Business Wire, April 22, 2002
Business Editors
COLORADO SPRINGS, Colo.--(BUSINESS WIRE)--April 22, 2002
FrontRange Solutions Inc., an international market leader in customer relationship management (CRM) and customer service and support software that delivers rapid results, today announced the release of GoldMine(R) FrontOffice 2002 with GoldMine(R) Sales & Marketing(TM) 2002.
GoldMine Sales & Marketing offers significant new features, including enhanced integration and data sharing with Microsoft(R) Exchange Server and Microsoft(R)Outlook(R), and Intuit(R) QuickBooks(R) Pro/Premier 2002 to facilitate effective customer management and drive leads for the small- to mid-market.
"Customer demands in the small- to mid-market are on par with those in the enterprise market, but they don't have the enterprise dollars to spend," said Barton Goldenberg, president of ISM Inc. "FrontRange Solutions has managed to pack the best-of-breed power of sales, marketing, service and support into GoldMine FrontOffice to provide an affordable CRM solution."
The new release of GoldMine Sales & Marketing transforms mainstream marketing and sales processes -- from campaign design, execution and tracking, to lead qualification, sales forecasting and cross selling. GoldMine Sales & Marketing is the powerful sales force and marketing automation arm of the practical, affordable GoldMine FrontOffice customer management solution.
"The way our business has been growing, GoldMine Sales & Marketing has been a great tool," said Sridhar Anandula of Pratt Industries, a GoldMine customer currently using the new product release. "By integrating with Outlook, GoldMine Sales & Marketing allows us to streamline all customer communications."
Integrating more closely with Microsoft Outlook allows GoldMine Sales & Marketing users to link every e-mail message to the customer contact -- whether the e-mail was received in Outlook or GoldMine software's own E-mail Center. Companies that have standardized on Outlook now have the flexibility to integrate their existing e-mail messaging standard with their CRM database.
When sending messages from Outlook, users can also send e-mail messages to any GoldMine Sales & Marketing contact and have the mail automatically linked to the contact's history in GoldMine.
Through closer integration with Microsoft Exchange, GoldMine Sales & Marketing allows support for real-time calendar and contact synchronization with the Exchange server. This offers real-time synchronization of new activities upon creation, as well as edits and updates to activities upon save.
Support for real-time contact synchronization also means custom fields can be mapped to the Exchange custom fields.
"GoldMine Sales & Marketing truly allows the mainstream business to put its customers where they should be -- at the center of business," said Ted Manakas, senior vice president and general manager, Americas of FrontRange.
"Sales and marketing professionals can spend more time working effectively, improving lead quality and ultimately increasing revenue. This is the type of high-level solution that our customers have always depended on FrontRange to provide at an affordable price."
Additional features of GoldMine Sales & Marketing include the following:
-- One-button Synchronization -- simplifies synchronization for remote users, and now makes it effortless for any GoldMine Sales & Marketing user to stay up to date on key contact and calendar information. -- Undocked Sites Installer -- ability for administrators to simply and quickly set up, configure, and install process is now available automating the task of deploying multiple undocked sites for remote users.
-- New Look and Feel -- updated user interface, including
re-designed toolbar icons, customizable work area background
settings, and onscreen indicators, makes GoldMine Sales &
Marketing easier for users to learn and to navigate.
-- One-button Synchronization -- simplifies synchronization for remote users, and now makes it effortless for any GoldMine Sales & Marketing user to stay up to date on key contact and calendar information. -- Undocked Sites Installer -- ability for administrators to simply and quickly set up, configure, and install process is now available automating the task of deploying multiple undocked sites for remote users.
Availability and Pricing
GoldMine Sales & Marketing 2002 is available now and can be purchased through authorized FrontRange Solutions Partners. To view a Flash Demo of the product, click here: http://www.frontrange.com/doc/swf/GoldMineMarketing.swf.
> For additional information on FrontRange partners go to www.frontrange.com, or contact the FrontRange sales department at 800/776-7889.About FrontRange Solutions Inc.
FrontRange Solutions Inc. develops software and solutions that allow organizations to deliver extraordinary customer relationships and service. An international market leader in customer-centric software for almost 15 years, the company is headquartered in Colorado Springs, with offices in Los Angeles, United Kingdom, France, Germany, Italy, South Africa, Australia and Singapore.
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