Johnson & Johnson and TNT Announce Original Film Development Initiative

Business Wire, April 22, 2002

Entertainment Editors

ATLANTA--(ENTERTAINMENT WIRE)--April 22, 2002

Turner Network Television (TNT) and Johnson & Johnson announced a new collaboration today for the development and production of original films.

Door to Door, starring Oscar(R)-nominees William H. Macy and Helen Mirren, will be the first Johnson & Johnson original film to premiere in July 2002 on TNT, cable's #1 destination for drama (a).

Johnson & Johnson Spotlight Presentations, which will include a minimum of two projects per year to premiere on TNT, represents a significant collaboration between a national television network and a national advertiser. It also represents an effort by Johnson & Johnson, a founding member of the Family Friendly Programming Forum of advertisers, to expand family-friendly programming on prime time television. The program development effort was initiated by Interpublic's MAGNA Global Entertainment.

"We're very pleased to be collaborating with TNT on the Johnson & Johnson Spotlight Presentation series. The quality production TNT brings to its original films and their ability to promote family viewing is at the heart of this initiative," said Andrea Alstrup, Corporate Vice President, Advertising, Johnson & Johnson.

"TNT's trademark Original films are ideal vehicles that provide a shared family experience with dramatic programming that can engage both the heart and mind," said Steve Koonin, executive vice president and general manager, TNT. "We are delighted that Johnson & Johnson recognized the value in the TNT brand for this collaborative effort."

"We are very pleased to bring a variety of company assets to the table, so that we can work with MAGNA Global Entertainment, Universal McCann and their client in a way that goes far beyond the impact of a single network media schedule," said Linda Yaccarino, senior vice president for Turner Entertainment Group sales. "Our entertainment brands are well suited to reinforce Johnson & Johnson's family-friendly focus."

"We look forward to this being an enduring and successful franchise," said Robert Riesenberg, executive vice president and director of MAGNA Global Entertainment.

TNT is the basic cable industry's preeminent leader in producing and premiering top dramatic Original films. The network has produced and premiered more than 140 original films and mini-series which annually garner Emmy, Golden Globe and Screen Actors Guild Award attention, in addition to setting new heights in obtaining critical acclaim. Most recently, James Franco won a Best Actor from the Golden Globes for his title performance in TNT's James Dean. This continues a tradition of TNT Originals awards success that has included noted projects such as Wallace, Nuremburg and The Mists of Avalon. In June, TNT's first Johnson & Johnson Spotlight Presentation features Oscar(R)-nominated William H. Macy in Door to Door, a heartwarming story emblematic of TNT's legacy of television's best dramatic features.

Johnson & Johnson, with approximately 104,500 employees, is the world's most comprehensive and broadly-based manufacturer of health care products, as well as a provider of related services, for the consumer, pharmaceutical and medical devices and diagnostics markets. Johnson & Johnson has more than 197 operating companies in 54 countries around the world, selling products in more than 175 countries.

MAGNA Global Entertainment is a newly formed division of Interpublic's MAGNA Global USA, which represents over $40 billion in aggregated Interpublic worldwide media billings. Previously known as Universal McCann Entertainment Group, MAGNA Global Entertainment created 11 hours of 2001 primetime network programming servicing the marketing and media efforts of six Universal McCann clients. The Johnson & Johnson movie franchise is the division's first effort under the MAGNA Global Entertainment banner.

Turner Network Television (TNT), currently seen in 85.8 million homes, is Turner Broadcasting System, Inc.'s 24-hour advertiser-supported service offering dramatic movie, series and championship sports entertainment. TNT's drama-centered programming features award-winning original films; top Hollywood theatricals; original drama series such as Witchblade joining off-net dramas such as Law & Order, ER, NYPD Blue and Charmed with Judging Amy joining in 2003; and championship sports coverage of NASCAR, Wimbledon tennis, PGA golf and the NBA.

Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

(a) Source: Nielsen Media Research, 2002 year-to-date. Includes all viewing by persons 2 to drama series and movies. TNT has more viewing minutes for its drama series and movies than any other basic or premium cable network.

Additional information at: pressroom.turner.com