nCUBE and Everstream Team Up to Provide Ad-Supported Video-on-Demand; One-to-one Solution Offers Capability for Interactive, Addressable and Personalized Advertising

Business Wire, April 23, 2002

Business Editors, Technology Writers

Cable 2002

PORTLAND, Ore. & CLEVELAND--(BUSINESS WIRE)--April 23, 2002

nCUBE Corporation, a leading provider of on-demand media and digital advertising solutions, and Everstream, a provider of one-to-one and interactive advertising solutions for the broadband, cable and satellite television industry, today announced that the companies have entered into a marketing and technology distribution alliance.

Integration of nCUBE's nABLE On-Demand Management System with Everstream's patented advertising software will allow cable operators to offer advertisers new opportunities to reach viewers with a highly targeted and interactive advertising platform through video-on-demand (VOD).

Ad-supported VOD will be shown at the nCUBE booth (#1263 Hall B-1) during the National Cable and Telecommunications Association's (NCTA) Cable 2002 convention in New Orleans, La., May 5-8, at the Ernest N. Morial Convention Center.

"We believe VOD presents an advertising vehicle for promotions and other advertising to be matched with on-demand content to effectively target the interests of the viewer," said Michael Pohl, president and chief executive officer, nCUBE Corporation. "Everstream's one-to-one advertising technology coupled with nCUBE's proven technology and experience in both VOD and cable advertising can provide operators with a highly effective VOD advertising solution."

Everstream president and chief executive officer Stephen McHale said, "The cable industry already has launched VOD and subscription VOD (SVOD), now with nCUBE, we further advance the advertising-supported VOD model -- not only as a means for the content owner and operator to generate revenue, but also as a means to enhance the cable TV subscriber's experience. This combination is a first step towards on-demand TV and the next evolution for television as a whole."

nCUBE's on-demand solutions, including the n4x video server and nABLE On-Demand Management System, allow cable operators to offer subscribers a wide range of on-demand services, from VOD to network personal video recording (nPVR). nABLE provides operators the complete management system essential for deploying VOD, including the nABLE Advertising application, a one-to-one on-demand advertising solution, which will be introduced later this year. nCUBE's recently announced nGAGE solutions provide the most scalable digital advertising solutions on the market today, including a Digital Program Insertion (DPI) product capable of inserting local and regional cable television advertising on up to 40 analog and 40 digital channels from the same server.

Everstream's S4 solutions enable the management and delivery of cross-platform advertising for video on demand and interactive programming. As an option, advertisements can be targeted and pin-point delivered to fit consumers' needs and interests through broadband and a variety of emerging interactive television applications, including interactive program guides, personal video recorders, middleware and walled gardens, in addition to VOD. Everstream's solutions manage and traffic advertisements across multiple networks, locations and platforms and can be integrated into back-office information technology to include traffic and billing.

About nCUBE

nCUBE Corporation (www.ncube.com) is a leading provider of on-demand media and digital advertising solutions. The company offers cable operators and telecommunications network providers the most comprehensive business and technology management solutions for advanced television services such as video-on-demand (VOD), subscription VOD (SVOD), network personal video recording (nPVR) and digital advertising insertion.

nCUBE provides operators with a proven technology and business model deployed throughout the world. The company's hypercube interconnect server architecture offers the only video server solution capable of allowing more than 53,000 users to simultaneously access the same piece of content from one server. With the nABLE On-Demand Management System, nCUBE offers a comprehensive on-demand business management solution. nCUBE also provides the most scalable advertising insertion solutions on the market today, including a Digital Program Insertion (DPI) product -- the only advertising insertion platform in the world capable of scaling up to 40 analog and 40 digital channels from the same server.

nCUBE's distinguished customer and partner list includes: Adelphia Communications, AT&T Broadband, Canal Technologies, Charter Communications, Comcast Corporation, Gemstar-TV Guide, Kingston Communications, Liberate Technologies, Motorola, OpenTV, Scientific-Atlanta and Time Warner Cable. The company's corporate headquarters is based in Beaverton, Ore., with offices worldwide.

About Everstream:

Everstream is based in Cleveland, Ohio. Since 1999 Everstream has specialized in broadband and advertising systems, software, infrastructure and services. Customers have included media giants Scripps Howard, The Tribune Company, New York Times Digital, Knight Ridder and Gannett. Their patented software enables broadband and television networks to deliver impression-based, interactive and optional targeted multimedia advertisements into existing services and content. Now in its 4th generation, Everstream's software has delivered rich media advertising in over 250 markets worldwide. With exceptional people, time-tested enterprise technology, proven installations and services in e-technology, broadband deployment and traditional media, Everstream is the leader within current and next-generation media.