ValueClick, Inc. Subsidiary AdWare Systems Adds Three More Clients; Agency Management Solutions Implemented at All Levels

Business Wire, April 29, 2002

Business Editors

WESTLAKE VILLAGE, Calif.--(BUSINESS WIRE)--April 29, 2002

ValueClick, Inc. (Nasdaq:VCLK), a leading provider of interactive and traditional marketing solutions today announced that its subsidiary, AdWare Systems, a prominent provider of agency management, content management and media buying software for the advertising industry, has entered into agreements with three new communications firms. AdWare's innovative technology will be assisting Zentropy, Hawk Media and The Zillner Group in streamlining and managing finance, production, and media buying operations.

Zentropy, the interactive subsidiary of McCann-Erickson WorldGroup will install AdWare FINANCIALS, PRODUCTION and PRINT in four offices across North America.

Hawk Media, headquartered in San Francisco, is an independent auditor of media buying companies. Advertisers and agencies submit their media buys for post analysis, and Hawk audits the work to assess media buying goal achievement.

"AdWare's Business Intelligence reporting on its media products is superior to anything on the market today," stated Garth Hewitt, Senior Vice President of Audits for Hawk Media. "We will be able to perform analysis in a fraction of the time than before." Hawk has contracted for AdWare FINANCIALS, PRODUCTION, PRINT, and BROADCAST products.

The Zillner Group, based in Lenexa, Kansas, is a niche marketer focused on upscale retirement communities. "We have experienced rapid growth in the last few years, and we needed a flexible system designed to adapt to our needs as we expand," stated Ronda Zillner, President. The Zillner Group will be implementing AdWare FINANCIALS, PRODUCTION, PRINT and BROADCAST.

About AdWare Systems

AdWare (www.adware.com) is a subsidiary of ValueClick, Inc. It is an applications service provider (ASP) delivering high-quality information management systems and services for the global offline marketing communications industry. AdWare software is installed in more than 20 countries. AdWare is based in Louisville, Kentucky, with offices in New York and Toronto. AdWare's clients include McCann-Erickson USA, Coca Cola USA, Capital One, and The Martin Agency.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions for advertisers and web publishers. Through a combination of digital advertising, digital marketing and digital retention marketing, ValueClick provides marketers with custom media solutions to both build brand value and attract targeted, high-quality customers. To accomplish this, ValueClick employs rigorous network quality control, advanced targeting capabilities and an integrated product line. For website publishers of all sizes, ValueClick offers the ability to create reliable new revenue opportunities from their advertising inventory. ValueClick, Inc. offers marketers and advertisers a wide spectrum of custom media and technology solutions such as publisher and real-time third party ad serving, CPM, CPC, and CPA models, agency management software, and both customer acquisition and customer retention email technology.

ValueClick provides results for clients such as the Coca-Cola Company, Heineken N.V., Sara Lee Corporation, GlaxoSmithKline, Citigroup, Inc., American Express Company, British Airways, Hyatt Corporation, AAA, Ameriquest, WorldComm, the Wall Street Journal's Career Journal and Real Estate Journal, Barclays Bank, Dell Computers, Expedia, iVillage, and Microsoft. For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted and reported results should not be considered an indication of future performance. Important factors which could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on April 2, 2001, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.