24/7 Real Media, DoubleClick and Tacoda Systems Join Online Publishers Association as Associate Members

Business Wire, April 5, 2002

Business & High-Tech Editors

NEW YORK--(BUSINESS WIRE)--April 5, 2002

The Online Publishers Association (OPA) announced today that 24/7 Real Media, DoubleClick and Tacoda Systems have joined as associate members.

The OPA introduced associate membership in December 2001 to allow vendors and organizations that support the online publishing business to participate in important industry developments through involvement with the OPA.

"We are pleased that these organizations have elected to show their support of quality content publishing on the Internet through associate membership with us," said Michael Zimbalist, Executive Director of the Online Publishers Association. "We look forward to working with them as we continue to push the industry forward."

"Because our technology is centered around helping Web publishers better monetize their most important media asset - their users - by enabling them to create a unique and exclusive relationship with them, aligning ourselves with the OPA was a natural fit for us," said Mark Naples, VP Marketing and Privacy Officer for 24/7 Real Media. "We already work with many of the individual members of the OPA, and we're pleased to support their organization."

Richard Frankel, Vice President and General Manager of Publisher Solutions for DoubleClick, said: "DoubleClick has been working with online publishers since our inception and currently provide leading advertising and email solutions to more than 1,200 publisher customers. We are delighted to join a forum which encompasses so many of these customers." He continued: "We are also excited to work with OPA to further the interests of online publishers and feel that DoubleClick is in a unique position to help OPA achieve its mission through our existing customer relationships with the world's leading advertisers and agencies."

Dave Morgan, CEO and President of Tacoda Systems, said: "We're very excited at Tacoda Systems to be a part of OPA. It represents the driving principles for the future of online publishing and advertising, the best content, the best brands and the best audiences."

Additional information on becoming an associate member of the OPA, including a list of criteria and benefits, can be found at www.online-publishers.org/membership.html.> About 24/7 Real Media

Merged in October 2001, 24/7 Real Media provides marketing and technology solutions to online marketers and publishers to maximize customer relationships and revenue. Our products and services include: Internet ad serving technology, online media representation, integrated marketing solutions comprised of network and site specific advertising, email list management & brokerage, online promotions and search engine optimization. For more information, please visit our Web site: www.247realmedia.com.

About DoubleClick

DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has Global headquarters in New York City and maintains 31 offices around the world.

About Tacoda Systems, Inc.

Tacoda Systems, Inc. is a New York-based company that provides media companies and marketers with turn-key data integration software that improves the efficiency and effectiveness of online marketing activities by combining data mining, user profiling and advertising automation in a single, cost-effective marketing management system.

About the Online Publishers Association

Founded in June 2001, the Online Publishers Association (OPA) is an industry trade organization whose mission is to advance the interests of high-quality online publishers before the advertising community, the press, the government and the public. Members of OPA represent the highest standards in Internet publishing with respect to editorial quality and integrity, credibility and accountability. OPA member sites have a combined, unduplicated reach of 58.8 million visitors, or 53.9% of the total Web audience. (Source: Jupiter Media Metrix, February 2002). For more information about the Online Publishers Association, visit www.online-publishers.org.

This press release may be found at http://www.online-publishers.org.