Business Services Industry
Citrix Launches The Citrix Global 2000 Program to Enhance Large-customer Experience and Provide Additional Financial Awards to Channel Partners
Business Wire, April 9, 2002
Business Editors/High-Tech Writers
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--April 9, 2002
Citrix Enterprise Customers to Benefit from More Flexible Licensing
and Pricing Terms; Channel Partners Gain Added Sales Incentives
Citrix Systems, Inc. (Nasdaq:CTXS), a global leader in virtual workplace software and services, today announced a new channel program called The Citrix(R) Global 2000 Program, designed for large customers, to provide more flexible licensing and pricing terms, improved account management, and easier, simpler transactions. In addition, the program provides qualified Citrix channel partners with added benefits when selling to large customers.
Specifically, for customers, the program features enhanced pricing choices based on a combination of the size of the engagement and the upfront license order, as well as improved account management services from Citrix and its channel partners. For Citrix's channel partners, the program provides financial awards for consultative selling and key pre-sales documentation and qualification activities.
The program is targeted initially at the 1,000 largest North American-based companies. Citrix executives said it is the first step in a large account go-to-market strategy, and that they would evaluate this program over the next several quarters and adapt as appropriate for other sales regions.
"The Citrix Global 2000 Program is just the first step in a long-term evolution of our marketing programs to improve the customer experience and facilitate additional sales for our partners," said David Jones, senior vice president of marketing and development for Citrix. "We expect this program to improve large customers' satisfaction levels through simplified licensing transactions and superior account management. At the same time, it gives our channel partners greater incentive to pursue sales in large enterprises, a key growth area for Citrix."
"As a Citrix channel partner, this program encourages us to increase our marketing and sales efforts to large enterprises," said Glen Ackerman, chief executive officer of Integration Technologies, Inc., a California-based Platinum Citrix Solutions Provider. "It makes business sense for us to put forth the resources required to promote the value proposition of Citrix in the large enterprise and benefit from the potential of being awarded the associated licensing opportunity."
About Citrix
Citrix Systems, Inc. is a global leader in virtual workplace software and services that provide access to applications, information, processes and people on any device, over any network, anywhere, anytime. Citrix makes today's digital office completely virtual -- instead of having to go to your office, the office follows you. Working with the world's top industry, integration and consulting partners, Citrix delivers enterprise-ready solutions to business challenges including application deployment, remote office connectivity, workforce mobility and business continuity. More than 120,000 companies worldwide use Citrix Solutions for the Virtual Workplace to give users more mobility, give IT organizations more flexibility and reduce the cost of computing.
Citrix offers two families of products that enable virtual access to information: Application Server software, including MetaFrame XP(TM), MetaFrame(R) for Windows(R) and MetaFrame for UNIX(R); and Access Portal software, including NFuse(TM) Elite, NFuse Classic and Enterprise Services for NFuse. The company markets its products through a well-established indirect channel comprising more than 7,000 resellers, integrators and consultants. In fiscal 2001, the company had net revenues of over $590 million. Citrix is traded on the Nasdaq Stock Market(SM) under the symbol CTXS, and is part of the Standard and Poor's 500 Index. Citrix is headquartered in Fort Lauderdale, Florida. For more information, please visit the Citrix Web site at http://www.citrix.com.
For Citrix Investors
This release contains forward-looking statements which are made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934. The forward-looking statements in this release do not constitute guarantees of future performance. Investors are cautioned that statements in this press release which are not strictly historical statements, including, without limitation, statements regarding current or future financial performance, management's plans and objectives for future operations, product plans and performance, management's assessment of market factors, as well as statements regarding the strategy and plans of the company and its strategic partners, constitute forward-looking statements. Such forward-looking statements are subject to a number of risks and uncertainties that could cause actual results to differ materially from those anticipated by the forward-looking statements, including, without limitation, risks associated with the following: the success of the company's MetaFrame and portal software product line and the acceptance of the company's ICA protocol; the company's ability to develop and commercialize new products and services; the company's success in expanding into new geographic and vertical markets; the company's ability to transition to an electronic licensing model; the company's ability to expand its core business in large enterprise accounts; the company's ability to succeed in the transition to an electronic licensing model; the size, timing and recognition of revenue from significant orders; increased competition, including potential competition from Microsoft and other companies; the results of the company's NFuse Elite and other new licensing programs; and the company's ability to continue to develop and market products to meet the requirements of this market; the proportion of revenues derived from distributors, OEMs and other channels; changes in the company's pricing policies or those of its competitors, including Microsoft; the costs of developing, acquiring, or integrating new technologies or enhancements to existing products; the risks associated with third party licensing arrangements; the company's ability to successfully integrate and manage merged or acquired companies; the company's reliance upon its strategic relationships with Microsoft and other strategic partners; management of growth; the possibility of undetected software errors; dependence on proprietary technology; as well as risks of downturns in economic conditions generally, and in the software industry specifically, and other risks detailed in the company's filings with the Securities and Exchange Commission. Citrix assumes no obligation to update any forward-looking information contained in this press release or with respect to the announcements described herein.
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