Cincinnati Bell has the Power With Customers

Business Wire, August 1, 2002

Business Editors

CINCINNATI--(BUSINESS WIRE)--Aug. 1, 2002

Cincinnati Bell `Repeats the Feat' by being ranked Number One in Local

Customer Satisfaction by J.D. Power and Associates for the Second

Consecutive Year; Cincinnati Bell Becomes the First Company to Ever

Receive Both Customer Satisfaction Awards in Back to Back Years

Cincinnati Bell, a wholly owned subsidiary of Broadwing Inc. (NYSE:BRW), today received the Number One ranking from J.D. Power and Associates for Local Residential Telephone Customer Satisfaction.

The announcement marks an impressive fourth award from J.D. Power and Associates for customer satisfaction excellence in the past two years. Just two weeks ago, Cincinnati Bell again ranked as the nation's number one provider in Residential Long Distance Customer Satisfaction Among Mainstream Users.(a) Cincinnati Bell is the only Cincinnati-based business to receive the prestigious J.D. Power and Associates awards for customer satisfaction and also the only communications provider to receive both of these awards in consecutive years.

"Cincinnati Bell ranked number one because we have great customers and great employees," said Jack Cassidy, Cincinnati Bell president and chief operating officer. "We believe that receiving two awards, in back to back years for customer satisfaction excellence is a testament that we are focused on what matters - meeting, exceeding, and consistently delivering for our customers. We are just thrilled that we could repeat the feat again this year."

The J.D. Power and Associates Local Residential Customer Satisfaction Study(SM) looks at how satisfied consumers are with their local service provider and the critical categories that contribute to customer satisfaction. Overall, Cincinnati Bell scored significantly higher than industry average in all categories and ranked higher than other local providers in performance and reliability, corporate image, billing, cost of service and customer service.

"The strength of our company always has and will continue to be our ability to meet the dynamic needs of our customers," Cassidy said. "We can't thank our customers enough for making us number one again this year."

(a) Mainstream is defined as an average of less than $50 spent on

long distance calls each month.

Note: J.D. Power and Associates 2001 and 2002 Residential Long Distance Customer Satisfaction Studies(SM). 2002 Study conducted among 11,422 residential long distance users. www.jdpower.com

About Cincinnati Bell

Cincinnati Bell, a wholly owned subsidiary of Broadwing Inc. (NYSE: BRW), is one of the nation's most respected and best performing local exchange and wireless providers with a legacy of unparalleled customer service excellence and financial strength. Cincinnati Bell provides a wide range of telecommunications products and services to residential and business customers in Ohio, Kentucky and Indiana. In a recent study by J.D. Power and Associates, the company was again ranked Number One in customer satisfaction for Local Residential Telephone Service and Residential Long Distance among Mainstream Users for the second consecutive year.

Broadwing Inc. is headquartered in Cincinnati, Ohio. For more information, visit www.broadwing.com.