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Borders Books and Music to Open Store in Logan, Utah

Business Wire, August 1, 2002

Business Editors

ANN ARBOR, Mich.--(BUSINESS WIRE)--Aug. 1, 2002

Borders Books and Music(R) will open a 20,000-square-foot store in Logan this November. The store, the fourth Borders in the state of Utah, will be located in the Cache Valley Plaza on Main Street.

Borders will offer Logan residents a comfortable place to explore over 200,000 book, music, DVD and periodical titles, as well as the opportunity to experience cutting-edge service technology backed by a knowledgeable staff with a commitment to the community.

"Borders takes great pride in fostering strong relationships with the communities we serve," said Kristen Edwards, district manager for the new Logan location. "One way we do this is by holding a number of free events such as lectures, author signings, musical performances, children's activities and `Benefit Days' that support local charities."

Borders selected the new Logan location based on a variety of factors including demographics, traffic patterns, the availability of parking and the attractiveness of the site.

As a retailer, Borders is unique in tailoring its title base to respond to the interests of the customers who shop each store location. Just 50 percent of Borders' title base is common to all stores, while the other half is customized to the location by experienced buyers using the company's sophisticated computerized inventory system.

In addition to offering books, music and movies, Borders invites shoppers to unwind at Cafe Borders. In the Logan store, customers of the cafe can choose from a variety of gourmet coffees, teas and beverages and enjoy desserts and light lunch items.

"Our stores have a way of being vibrant and comfortable all at once," said Edwards. "It's a place where people can feel comfortable reading, studying, having a group discussion or simply sipping a cup of coffee. Borders will be a welcome neighbor in Logan."

Borders Group, Inc., (NYSE: BGP) is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia, New Zealand, Singapore, and the commonwealth of Puerto Rico. A FORTUNE 500 company headquartered in Ann Arbor, Mich., Borders Group employs 32,000 employees worldwide and operates over 375 Borders domestic superstores, 23 international Borders stores, 36 Books etc. locations and approximately 815 Waldenbooks stores. Teamed with Amazon.com, the company also offers online shopping through www.borders.com.

More detailed information for journalists is available at www.bgimediacenter.com. Financial data is hosted on www.bordersgroupinc.com and information on Borders stores is available through www.bordersstores.com.

COPYRIGHT 2002 Business Wire
COPYRIGHT 2008 Gale, Cengage Learning
 

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