Walt Disney Internet Group Names Diana Longarzo Vice President of International Strategy and Business Development

Business Wire, August 13, 2002

Business Editors

NORTH HOLLYWOOD, Calif.--(BUSINESS WIRE)--Aug. 13, 2002

Diana Longarzo has been named vice president of international strategy and business development for the Walt Disney Internet Group (WDIG). In this role, Longarzo will lead strategic product development and business development for WDIG's mobile and broadband businesses.

"I have worked with Diana in the past and know she will be a tremendous asset to our management team," said Mark Handler, executive vice president and managing director, Walt Disney Internet Group, International. "She has extensive experience in strategic planning and business development within the wireless, Internet and cable industries, all of which pertain to our business."

Longarzo brings to WDIG nearly 20 years of experience. She joins the company from Longarzo Consulting, a consultancy she founded that specialized in business strategy for entertainment and media companies such as Palm, Inc. and QBEO, Inc., an interactive television company. Before opening her own consulting practice, she was responsible for corporate development at Lightspan, Inc., a leading provider of innovative educational internet services and CD-ROM products.

Longarzo was previously with The Walt Disney Company for more than a decade, most recently as senior vice president of new media development at Disney TeleVentures. She began her career at Disney with the Disney Channel and also has held posts with Twentieth Century Fox Television and Bain & Company.

An active member of industry associations, Longarzo has been honored by the Cable & Telecommunications Association for Marketing (CTAM) with its esteemed "Tami" award. She earned a Master's of Business Administration from Stanford University and a Bachelor of Arts degree in Mathematical Economics from Pomona College.

About Walt Disney Internet Group

Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's Internet properties including category leaders Disney.com, ESPN.com, ABCNEWS.com and ABC.com. WDIG has led the way in developing new forms of interactive content, such as its Enhanced TV service which showcases the convergence of video and interactive programming, and is a market leader in developing and distributing entertainment and informational content to new platforms. Through relationships with some of the world's largest wireless carriers, WDIG distributes content and services to wireless users under the Disney, ESPN and ABC brands. Steve Wadsworth is president of WDIG, which is headquartered in North Hollywood, Calif. and has operations in Seattle, New York, Orlando, Fla., Tokyo and London.