Buy Rakhis, Rakhi Thalis And `Gifts For Sisters' at Rediff.com For Delivery In India and the USA

Business Wire, August 14, 2002

Business Editors & Technology Writers

MUMBAI, India--(BUSINESS WIRE)--Aug. 14, 2002

Users can also order "Express Rakhis" till August 21

for delivery on "Rakhsha Bandhan - August 22"

Rediff.com India Limited (Nasdaq:REDF), one of India's leading Internet, e-commerce and publishing consumer services Company serving Indians globally both online and offline, today announced the opening of their online Rakhi store at http://shopping.rediff.com/shopping/events/rakhi.htm

The store divided into four sections for easy shopping, offers a rich variety of Rakhis -- beginning from simple thread Rakhi and pearl Rakhi to complete Rakhi and Pooja Thalis starting as low as INR 96. The `Gifts for Sisters' section has a wide collection of products ranging from sarees, handbags, watches, necklaces, earrings, pendants in diamond, pearl, gold and silver starting from INR 225.

Rakhis and gifts can be bought online through a range of payment options from credit, debit and charge cards to cheques, demand drafts and direct debit to bank accounts. Orders placed before August 17, 2002 will be delivered between August 19 to August 22, 2002 anywhere in India and in the US. "Express Rakhis" will be available for distribution to select Indian cities. All prices include shipping and delivery.

The four sections include:

The "Rakhis for brothers in India" section

The section offers the widest variety of Rakhis at reasonable prices starting from INR 101. Some of the more popular products are `Silver Juhi Rakhi', `Fresh water Pearl Rakhi' with a Rakhi card, `Thread Rakhi' with a card, Matki with Rakhi and Kids Rakhis. In addition a range of combination hampers with Rakhis are also available. These include -- Kaju mithai hamper with Om Rakhi, Rakhi thali with Gillette gift hamper and many more. Just keep surfing till you find the ideal rakhi for your brother!

The "Rakhis for brothers in USA" section

Sisters living in India, whose brothers are far away living in the USA, can now celebrate this festival from their homes in India. Choose your Rakhi and get it delivered safely to your brother in the USA. Here again a wide collection is available from -- Silver plated Rakhi with a silver ball pen, Pooja Thalis, Dry fruits and Sweet boxes, Rakhi Satin Basket to the Golden Chocolate Pouch from INR 96 onwards.

The "Gifts for Sisters in India" section

For brothers in the US who fondly remember their sister on Rakhi and want to honor the time-tested ritual of giving their sisters a special "Rakhi" gift, Rediff.com has all the answers. Gifts any sister would love -- Designer bindis, herbal & skin hamper, Avon gift hamper, leather bags, stitch border hand bags, Orissa Bomkai sarees, Tussar silk sarees, shawls, ethnic salwar kameez, Titan Raga watches, Surat Diamond's bracelet watches and many more. Gifts beginning from INR 395.

The "Gifts for Sisters in USA" section

For brothers whose sisters have either settled, studying or married comfortably in the US -- surprise them with lovely, exciting gifts from Rediff.com. The gifts are available from INR 1300 upwards. Choose from a range of handbags, sarees and jewellery including pearl bracelets with pendant, gold and temple jewellery design earrings from Popleys, Pocchampally sarees, tussar sarees, multi coloured handbags and so on. The variety of gifts available online is immense.

Rediff.com

Founded in 1996, Rediff.com India Ltd., (Nasdaq:REDF) is one of the leading Internet, communications and media companies serving Indians globally, both online and offline. Through its online and offline product and service offerings Rediff.com offers interest specific channels, local language editions, sophisticated search capabilities, online shopping and long distance calling cards. Its news publication, India Abroad, is one of the oldest and largest South Asian weekly newspapers serving the Indian American community in the United States. The Company also provides users extensive Internet community offerings all tailored to the interests of Indians worldwide. Rediff.com has offices in New York, Chicago and New Delhi and is headquartered in Mumbai, India.

Except for historical information and discussions contained herein, statements included in this release may constitute "forward-looking statements." These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those that may be projected by these forward looking statements. These risks and uncertainties include but are not limited to the slowdown in the US and Indian economies and in the sectors in which our clients are based, the slowdown in the internet and IT sectors world-wide, competition, success of our past and future acquisitions, attracting, recruiting and retaining highly skilled employees, technology, legal and regulatory policy, managing risks associated with customer products, the wide spread acceptance of the internet as well as other risks detailed in the reports filed by Rediff.com India Limited with the U.S. Securities and Exchange Commission. Rediff.com India Limited and its subsidiaries may, from time to time, make additional written and oral forward looking statements, including statements contained in the Company's filings with the Securities and Exchange Commission and our reports to shareholders. Rediff.com India Limited does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the Company.