Corporate Profile for Millward Brown IntelliQuest, dated Aug. 2, 2002

Business Wire, August 2, 2002

Business Editors

--(BUSINESS WIRE)

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Published Date:   Aug. 2, 2002

Company Name:     Millward Brown IntelliQuest

Address:          1250 S. Capital of Texas Highway
                  Building One, Suite 600
                  Austin, Texas 78746

Main Telephone
 Number:          512/329-0808

Internet Home
 Page Address
  (URL)           www.intelliquest.com

Chief Executive
 Officer:         SVP/Managing Partner Tony Incalcatera

Chief Financial
 Officer:         SVP Lee Dilday

Public Relations
 Contact:         Katy Richardson
 Business number: 512/347-2932
 E-mail address:  info@intelliquest.com

Industry:         High Tech/Marketing Research

Company description: In 1985, IntelliQuest Inc. was founded and we quickly established ourselves as the country's leading technology marketing research firm. Our portfolio included (and still does) high-end custom research programs as well as syndicated/multi-client studies in the high-tech arena. In December 1999, IntelliQuest merged with Millward Brown, a member of The Kantar Group, the research and consultancy arm of WPP Group.

As Millward Brown IntelliQuest, the company's capabilities expanded to include offices and data collection facilities around the globe, but the vision its founders implemented remains unchanged: to help technology companies market smarter. In 2001, Millward Brown Interactive was merged into Millward Brown IntelliQuest, strengthening our impressive tool chest of online research capabilities. Millward Brown Interactive was the pioneer in the field of measuring the impact of online advertising. Beginning with the Online Advertising Effectiveness Study commissioned by the Internet Advertising Bureau in 1997, Millward Brown Interactive blazed a trail in this new medium for research.

Throughout our history, we haven't been afraid to break new ground. We were the first company to specialize in research for the high-tech world. As the technology we cover has evolved, so have we by striving to stay ahead of the technology curve. We created new methodologies along the way-we pioneered disk-by-mail and Internet research. The research we perform spans a range of products and services, including information technology, media, wireless communication, Internet solutions, telecommunication and computer hardware and software, just to name a few.

Millward Brown IntelliQuest is now a very powerful research resource, where both online and offline research solutions are offered. With our accurate and innovative research techniques, we help high-tech, Internet and wireless marketers ensure their dollars are well-spent.